This blog post is a continuation of the “Together for Good in the Fight Against Obesity” post.
Coca-Cola may be a global company, but it is deeply rooted in local communities around the world and, like everyone, we have a vested stake in the health of people worldwide. At Coke, we also recognize that when everyone works together, good things happen.
Today, The Coca-Cola Company launches an unprecedented global campaign to help society beat one of the most serious, complex issues of this generation – obesity. In a series of new advertisements launching in the U.S. this week, we’re using our marketing power and scale to educate people about the importance of making informed choices and balancing “calories in” with “calories out.”
Beginning this week, two national TV commercials will share our message in a whole new way:
• A two-minute piece, titled “Coming Together,” debuts tonight – Monday, Jan. 14 on cable news (CNN, FOX, MSNBC). Its purpose is to highlight some of the specifics behind the Company’s ongoing commitment to deliver a greater choice of beverages, including low- and no-calories options, and to clearly communicate the calorie content of all its products.
• A second spot, called “Be Ok,” will debut on American Idol on Wednesday, Jan. 16. “Be Ok” makes it perfectly clear right up front that a can of Coca-Cola has 140 calories. The spot encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages. This spot also encourages people to have some fun burning those calories off.
Our efforts don’t stop with these advertisements. We will continue to educate, innovate and act to help people lead active, healthy lives. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed. Join us in these efforts by sharing how we’re taking a stand against obesity.
Diana Garza Ciarlante is Vice-President, Public Affairs & Communications, Coca-Cola Refreshments, North America.