Several months after the opening of The Coca-Cola Bottle: An American Icon at 100 exhibit, the High Museum of Art in Atlanta is hosting a new event to continue the celebration of the iconic bottle.

On Saturday, Aug. 1, the museum will host a History Lesson and Treasure Hunt to explore Coca-Cola "steals and deals" found at antique shows and flea markets around the country.

“We found that our exhibit really excited people,” said Julia Forbes, Shannon Landing Amos Head of Museum Interpretation and Digital Engagement and managing curator of The Coca-Cola Bottle: An American Icon at 100, High Museum of Art. “After the exhibition opened, we started getting a lot of phone calls from around the country of people asking if we want to put their Coke memorabilia into our exhibition." 

She added, "Since it’s already open, we couldn’t really add any pieces to it. This event seemed like a great way for people to showcase their objects and give people an outlet for all of their excitement.”

"The Coca-Cola Roadshow" will examine family heirlooms, yard sale bargains, and items salvaged from attics and basements. Ted Ryan, director of Heritage Communications at Coca-Cola, will host the event and give attendees advice and comments on what they have. He will also put values on items when he can.

“It should be a really great afternoon of talking about Coca-Cola and its history,” Forbes exclaimed.

Learn more about the event.