During the United States political conventions earlier this year, I dug around in the Archives for some related items. I found some stuffed “mascots” that take us back to the 1972 Presidential campaigns. That year, The Coca-Cola Company had a rather unique promotion. For a mere $5.95 (and the ever required ‘proof of purchase’) you could have your choice between a Democratic donkey or a Republican elephant. We have examples of both in the Archives. As collectibles, the items have not appreciated as much as one would think. Both plush figures are worth around $30.00.
Ted Ryan is Director of Communications, Archives Department at The Coca-Cola Company.
See this original post on our Heritage blog, Coca-Cola Conversations.