In July 1958, a young lady named Carol Parks sat down at the popular soda fountain at Dockum Drugstore in Wichita, Kansas, ordered a Coke and was promptly served by a waitress. But as other customers entered and sat with Parks at the counter, the waitress withdrew from them.
The problem? The other customers were black. And like countless establishments in the United States at the time, the soda fountain had a segregation policy, meaning they did not serve blacks. The only reason Parks was served was that the waitress could not tell by her complexion that she was black.
This scenario was one of the first documented protest “sit-ins” — Want to hear more? Full story is here on Coca-Cola Journey.
Jamal Booker is the Processing Archivist at The Coca-Cola Company.