I have looked at the image above a million times and have used it in nearly as many presentations.
The photo is of a
The photo and kiosk have always been important to me because of the symbolism of the moment and the spirit of adventure that must have been present back then.
Earlier this year, I was approached by our team the Netherlands to help with a project celebrating the 1928 Olympic Stadium. A few decades ago, the stadium was saved from demolition by concerned citizens and is still an active sporting arena. As I walked the Coke and stadium team through a photographic history of our involvement of the 1928 Games in the room that was to be renovated, the photo of the kiosk generated an instant idea: What if we rebuilt the kiosk and created a 1928 vignette? I knew we had the advertising in our collection and that it would create an immersive experience.
The idea resonated, and the planning began.
One of the first questions concerned the color of the kiosk. The first rendering the agency sent depicted the whole structure in bright
The carriers were the toughest part. We could not find an exact match, so we used two from the 1930s. The entire collection of items was crated up and shipped to Amsterdam, which they will call home for the next four years.
When I arrived at the Stadium to install the artifacts at the exhibit a week ago, I was amazed to walk in the room and see the kiosk. It looked exactly as I had envisioned it, and matched the rest of the 1928 room celebrating the wonderful partnership between the Olympic Games, the Amsterdam Olympic Stadium and
Ted Ryan is director of heritage communications at The
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