Our journey began more than a year ago, when our Chairman and CEO Muhtar Kent challenged us to resurrect Journey,
We kicked off visual design in January, and development began in March. We have two exceptional partners on this journey, The Wonderfactory and Perfect Sense Digital. The Wonderfactory helped us create the site’s look and feel, and was instrumental in helping us visualize the redefinition of the corporate web. Perfect Sense Digital helped us create the workflow to create, aggregate and curate content, and to transform ourselves into a true digital publisher.
Coca-Cola Journey consists of 674 article pages and 772 asset pages. For launch, our team of original contributors created more than 80 original pieces. We uploaded 715 images to pair with content, and there are an additional 523 downloadable hi-res images for media use. Finally, we posted and categorized 5,354 YouTube videos.
Today’s launch has been a year in the making. But it’s only the beginning of our journey, not the end. Tomorrow we start work on the rest of our roadmap, and we look forward to hearing from you along the way.
Ashley Brown is Director of Digital Communications and Social Media at The
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