The story of Atlanta is deeply entwined with both the threads of innovation and the steady progress of expanding human rights. As a constant on the front lines of America’s Civil Rights movement, and as a home to companies like Coca-Cola, Atlanta has a vibrant and peaceful, yet relentless commitment to change.

It’s with this tradition and in mind that the city’s newest Millennial leaders and established civil rights visionaries had a chance to connect with Global Citizen at Sons & Sons in midtown, for a night of introductions and creative exchange.

Justine Lucas of the Global Poverty Project — the policy organization behind the Global Citizen engagement platform — introduced those assembled to her team’s impact on issues of health, water, education and human rights. She touched on some of their recent successes in numbers:

  • The Global Citizen Festival in New York’s Central Park, headlined by Jay-Z, Beyonce, No Doubt and many others — brought 50,000 attendees, millions watching at home on NBC, dozens of celebrities and 15 world leaders like UN Secretary-General Ban Ki-moon and India’s Narendra Modi together with a focus on global poverty.
  • Junaid Ahmad of the World Bank announced a commitment of $15 billion over the next five years to provide safe sanitation and water solutions.
  • World Bank President Jim Yong Kim pledged $65 billion per year towards ending global poverty by 2030.
  • Corporations like Sesame Workshop, H&M Conscious Foundation, Unilever, Procter & Gamble, as well as Nepal, Madagascar and World Bank, made a combined commitment worth $15 billion.
And this is was just from one festival; Global Citizen hosted more intimate events around the country, as well. Through Global Citizen’s social media and rewards programs, they are able to tackle the big, challenging issues of global human rights. Their platform allows them to work at scale, mobilizing hundreds of thousands of voices, while also working at the individual, personal level to create a sense of shared purpose and heartfelt impact.

This powerful mix — of creating impact by giving a collective, unified voice to individuals  — was something that resonated with other change makers at Thursday’s event. After Justine introduced her organization, a panel of Millennial leaders reflected on the shared experience of creating sustainable social movements.   

Åwet Goitom, who works at Coca-Cola in professional development, and whose social change organization Knowledge Aid has helped to bring funding to Africa and South America, spoke about his experience in global human rights. In his view, his personal — and incredible — life’s story is the edge that has helped him build a network of sustainable support in Atlanta and around the world.

Babs Burchfield, co-founder of Conscious Commerce, also joined the panel. Her company helps build a sustainable stream of aid to developing regions, through offering products whose sales directly benefit the creators. The spirit driving Conscious Commerce is that, if we know the story and the person behind how a bracelet or a shirt came to be, we will begin to make choices that are better for our environment and our communities. Shopping consciously gives us all another important way for our voices to be heard.

In partnership with Global Citizen, Conscious Commerce has curated a collection called the Impack. It makes a great holiday gift; it’s your chance to join the conversation, to have your own voice be heard, and to invite friends and family to join the movement towards equality for all.

Jeff Shinaberger of Atlanta’s Plywood People also stopped by. He touched on the value that local actions can make on the global stage, and how the city’s tradition of innovation and pursuit of equity is only growing stronger. Jeff’s organization helps to incubate and support social innovation organizations, like The Giving Kitchen, Sseko Designs and Glorious.  Glorious, an organization co-founded by EKOCYCLE’s Katelyn Carey, provides sustainable aid to a community in Tanzania.

The event in Atlanta was part of a curated conversation series hosted by CatalystCreativ. With a mission of bringing together those that seek to build a better world, CatalystCreativ offers intimate, immersive and impactful programs. It’s also the second evening of change that Catalyst has collaborated on with EKOCYCLE — the sustainability brand and movement created in partnership between and The Coca-Cola Company.  

Are you ready for your voice to be heard? For more information on Global Citizen, or to sign up to support their cause, visit For more information about Global Citizen’s impact, visit