The Coca-Cola Freestyle
family is growing.
Coca-Cola will pilot three new countertop versions of the innovative fountain
dispenser by the end of the year, extending the technology’s reach to a broader
variety of customer outlets.
This Coca-Cola Freestyle unit, which dispenses 35+ drinks, is designed for work break rooms or cafes.
The new units will offer the
same features that have made Coca-Cola
Freestyle popular with consumers and
valuable to customers – unparalleled beverage choice including more low- and
no-calorie options, high quality, connectivity and an engaging experience – in
designs that fit on countertops.
The expanded lineup of
Coca-Cola Freestyle dispensers will include two designed for medium-volume
locations that are able to dispense 80 different beverage choices. The third
unit, designed for locations such as work break rooms or cafes, provides more
than 35 drink options. The same engaging touch-screen interface is part of all
the new dispensers. All three will be available to customers globally.
made its debut in 2009, it has proven to be a game-changer,” said Jennifer
Mann, vice president and general manager, Coca-Cola
Freestyle. “People are amazed
by the variety of choices and our customers see increased sales. Through a
relentless focus on innovation, we are now able to provide a Coca-Cola
Freestyle dispenser appropriate for the unique needs of customers while still
giving the same great beverage experience.”
The original Coca-Cola Freestyle dispenser, introduced in 2009, offers
100+ beverage choices.
The original Coca-Cola
Freestyle dispenser offering
more than 100 beverage choices such as sparkling beverages, flavored waters,
sports drinks, lemonades and teas – including more than 70 diet and low-calorie
and 90-plus caffeine-free beverages – continues to provide the best solution
for high-volume customers. Coca-Cola
dispenses unique beverages by blending specific recipes of concentrated
ingredients with water and sweetener at the point where the beverage is
delivering great quality
and beverage variety through proprietary micro-dose mixing technology. The
countertop units will target customers with lower volume thresholds and space
Coca-Cola Freestyle recently
expanded its availability to more than 20,000 dispensers in 150 cities across
48 states. In 2013, Freestyle units dispensed approximately 1.8 billion 8
Customers who have adopted Coca-Cola
Freestyle are reporting double-digit increases in beverage servings. Research
also shows that 80 percent of people have a more positive perception of the
customer’s brand when Coca-Cola
Freestyle is present, and nearly two-thirds of
people say the availability of the dispenser impacts their choice to visit a
A newly enhanced Coca-Cola Freestyle mobile app
lets consumers find
their nearest dispenser, get special offers, save favorite drinks, create and
share mixes, check in and earn badges, complete challenges and more.