Last week, during the 2015 Cannes Lions Festival of Creativity, Coke’s Wendy Clark was interviewed for Aol’s “Unleash Creativity” series. During a conversation with Aol’s “digital prophet” David Shing, the president of sparkling brands and strategic marketing for Coca-Cola North America discussed how a 129-year-old brand uses data-driven creative and global campaigns like #CokeBottle100 to stay relevant with consumers.

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola,” said Clark, who served as jury president for creative effectiveness at Cannes Lions. "Music, sports, mobile, gaming, social, and all the places teens are spending their time, is where it is absolute critical for us to keep this really consistent brand highly relevant."