A rising star in The Coca-Cola Company’s still brands portfolio is branching out. The Gold Peak line of premium iced teas and coffee products will introduce ready-to-drink (RTD) tea lattes and coffees in the first quarter of 2017.
The RTD tea latte segment is considered an emerging beverage category, while RTD coffees have seen strong growth over the past five years.
“Gold Peak has a passionate following of fans who love the ‘taste that brings you home’,” said Geoff Henry, vice president, tea and coffee, Coca-Cola North America. “We are excited to introduce new ways for people to enjoy the brand. Our new tea lattes and cold-brew iced coffees will feature our signature, high-quality ingredients and distinct taste for a delicious pick me up any time of the day.”
Gold Peak is one of the fastest-growing iced tea brands in the U.S. In 2014, it became The Coca-Cola Company’s 20th brand to cross $1 billion in annual retail sales. The brand joins illy in Coca-Cola North America’s growing RTD coffee portfolio. Together, they will be part of a strategy to offer consumers a variety of great-tasting options and help the company become a major player in a beverage category that continues to rise in popularity.