Kathleen Atanasoff is an active-duty Air Force public affairs officer working at
The opinions shared here are those of the individual and not of the U.S. Air Force or government, nor of The
When you drink a Coke, you’re probably not thinking about its journey before it hit the shelf or fountain. The same probably goes for your mobile apps, such as navigation, weather and banking.
You purchase. You open. You drink.
You tap. You drive. You’re there.
Behind what makes your day special – like an ice-cold
On Feb. 5, I gawked at the horizon as 860,000 pounds of thrust propelled a ULA Atlas V rocket into the sky. The rocket quickly shrank into a speckle of light and disappeared altogether as it ascended into space. The vehicle carried a U.S. Air Force GPSIIF-12 satellite – one of many Global Positioning System (GPS) satellites that’s part of the intricately-designed system that help you find your way, among other daily tasks.
The seamless accessibility of GPS technology is thanks in part to the U.S. Air Force and space launch providers like United Launch Alliance (ULA). ULA provides the rocket and ride to space. ULA has launched every operational GPS satellite – about 60 total. The Air Force acquires, maintains and monitors the satellites. Thanks to these professionals, you don’t have to use a map the size of a small blanket for your next road trip.
Prior to launch, I sat among the engineers, scientists and experts staring at their consoles in the Launch Control Center. They diligently checked and re-checked every electrical connection, temperatures, moisture levels, weather conditions, and so on.
When the rocket finally launched at exactly 8:38 a.m., I whooped and cheered. They were stoic.
No cheers. No handshakes. No dramatic celebration as at the end of the movie “Apollo 13”.
For this team, success is never at lift-off. Congratulations are exchanged only upon “spacecraft separation” or when they deliver their customer’s asset to space on time and without incident. Handshakes commenced exactly three hours and 23 minutes after liftoff when the GPS satellite was released into its orbit.
After soaking up stats about space and satellites, the starkest lesson was actually about human behavior and the people behind the mission. ULA’s culture emphasizes a “one launch at a time” mindset because they know the cost of failure. This Atlas V rocket launched within a week of two deadly space shuttle disaster anniversaries – 30 years for the Challenger and 13 years for the Columbia. Both shuttles were launched by NASA, but some ULA employees witnessed the devastation firsthand and are determined to never let it happen again.
Those incidents reshaped the space industry, driving vigilance and vocal courage when something doesn’t look right. Next year, the stakes will be even higher, as ULA will launch astronauts into space from the U.S. for the first time since the shuttle program ended in 2011. The definition of mission success will no longer just be when the satellite is delivered to its orbit, rather when the astronauts are safe – even if they don’t make it to orbit.
Like the space industry,
People make, bottle, market, deliver, stock and sell
People launch rockets.
People maintain satellites that help us locate a store to buy a Coke.
More on Journey
- Our Human Rights Journey: Ever Vigilant and Never Done
Coca-ColaBottling Plant in North China Starts Production
Meet Marc Wallace:
Coca-Cola’s 5,000th Veteran Hire
- Coca-Cola Consolidated Sends Message of Gratitude to U.S. Military
Coca-ColaConsolidated to Invest $5 Million in New South Carolina Distribution Center