I was honored to participate in the 11th World Economic Forum on Latin America, held in Medellín, Colombia, on June, 16-17. I participated in the Panama meeting two years ago and I was, once again, very impressed by the level and richness of the dialogue at this event. WEF is the ideal venue for meaningful conversation about the most profound challenges for societal development. It's where government, civil society and the private sector discuss workable solutions.
I was also very impressed by Medellín – a beautiful city which has overcome major challenges and is now a thriving hub for development and entrepreneurship. Many lessons from Medellín can be derived as Colombia enters its most interesting period in 100 years: the negotiation of the peace process. Logically, the Colombian peace process took center stage last week with impressive interventions from President Juan Manuel Santos, Spain’s former President Felipe Rodriguez and Argentina’s President Mauricio Macri. Today, the government of Colombia announced a bilateral and definitive ceasefire. I am convinced Colombia is set for continued success, as a result of the peace process, good management and structural investments.
I was delighted to participate as a panelist in a televised session on “Entrepreneurship for Prosperity” to discuss a key question very relevant for our part of the world: “In the midst of an economic downturn, after several years of growth, how does entrepreneurship contribute to the prosperity and sustainable development of the economy?”
Latin America is a region of entrepreneurs with great success, but it is lagging behind more business-friendly regions, such as the United States. Hurdles are considerable and must be overcome for this region to fully succeed, including: increased participation of women in business ventures, better access to credit and technical training, less red tape and requirements to open or close a company, the possibility to embrace failure and relentless integration of technology. Importantly, we need an ecosystem that encourages innovation and peer learning.
It is clear that the private sector has a pivotal role to help maintain the social gains throughout Latin America. For our part, the
One of the most rewarding activities during WEF Latin America was a panel hosted by
As always, the conversation was very engaging and thought-provoking. We had the opportunity to convey four key messages about leadership: 1) Do not be afraid to share what you think; 2) Family comes first: be sure to allocate enough quality time to your loved ones; 3) Change should take place when things are going well: don’t wait for a crisis to take action; and 4) Do not be afraid to be different and ambitious, to take risks and fail.
When asked about what
Finally, I was pleased for
After two days at WEF Latin America, I truly believe that sustained and lasting peace is possible and that we will see enormous growth and prosperity for Colombia in the months and years to come.
Alfredo Rivera is president of
More on Journey
- Coca-Cola Consolidated to Invest $5 Million in New South Carolina Distribution Center
- Coca-Cola Consolidated Sends Message of Gratitude to U.S. Military
Watch: How The
Coca-ColaCompany and its Competitors are Taking Calories and Sugar Out of Their Drinks
- Not Alone: How a Combat Vet and His Wife, a Coke Employee, Are Healing Through Hip-Hop
‘Give Back Life’: 23,000 Recycled
Coca-ColaBottles Add Christmas Flair to World Trade Centre in Sri Lanka