It’s the 30th anniversary of Diet Coke in Europe
this year and on Monday this week we held an event to celebrate our partnership
with designer Marc Jacobs as creative director. Despite the freezing weather,
people travelled from across Europe to London to see the first reveal of the
limited edition bottles and to hear Marc discuss his inspiration for the
campaign. After months of planning, it’s an exciting moment for the Diet Coke
team! The Diet Coke team with Marc Jacobs at the launch party.
The Diet Coke team with Marc Jacobs at the launch party.
We started the event by showing a film that Marc stars in
for Diet Coke. In the film, three women were invited to join him on a fashion
journey through the 80’s, 90’s and 00’s – the three decades since the launch of
Diet Coke. After a brief pause all eyes focused on the stage and after an
exciting teaser video the curtain dropped to reveal three giant versions of the
bottles Marc had created for us – each inspired by a different decade –
alongside the designer himself. The Marc Jacobs
bottles, inspired by the 80’s, 90’s and 00’s.
The Marc Jacobs bottles, inspired by the 80’s, 90’s and 00’s.
See below for a video capturing the night's excitement.
Models Eliza Cummings, Lily McMenamy and Ginta Lapina
Rob Bayne is Senior Brand Manager for Diet Coke in North West Europe and Nordics.
More on Journey
- Unlock the 007 in you. You have 70 seconds!
- The Former Marine Who Won the Diet Coke Young Designer Challenge
- Music That Moves: Watch Taylor Swift's New Diet Coke Ad
Coca-ColaConverts Unclaimed My Coke Rewards Loyalty Points Into $1 Million Donations to Boys & Girls Clubs and Junior Achievement USA
- POWERADE Connects Young Footballers With Pro Scouts in California Showcase