As NCAA® Final Four® excitement builds in Atlanta, Coke and NCAA celebrate 75 years of March Madness®. To help absorb this milestone and join in on the fun happening in downtown Atlanta, the World of Coca-Cola is hosting a new exhibit where you can view some of the most memorable moments in NCAA March Madness history. Then guests can have their photo taken with the NCAA Final Four Trophy!
In addition, the park outside the World of Coca-Cola, Pemberton Place, was the home of the Big Shot Hangout where you can find lots of basketball activities, games and giveaways during the Final Four long weekend. Fans even got to play using a 20-foot high hoop! This event was presented by Coke Zero and Buffalo Wild Wings from April 5-8, 2013.
Have you seen the Coca-Cola hot air balloon? When the wind wasn't too crazy, this was flying high in Atlanta above the World of Coca-Cola and will be around through the end of today.
Mallory Perkins is Social Media Analyst at The Coca-Cola Company.