The Orlando Eye is bubbling over its new name: Coca-Cola Orlando Eye. The 400-ft. Coca-Cola observation wheel, the largest on the East Coast, offers 360-degree views of Central Florida, including nearby theme parks and attractions, downtown Orlando and Kennedy Space Center.

Guests can now share enhanced new experiences on the observation wheel from the moment they enter the attraction – starting with a bold, contemporary look throughout the interior and exterior of the terminal building, featuring Coca-Cola’s signature red and white colors. On the wheel itself, select capsules have been transformed to offer the ultimate visitor experience with special décor, upbeat music, selfie sticks, themed tablets and Coca-Cola coolers.

All fans who visited the Coca-Cola Orlando Eye on Thursday, July 28 received a complimentary Coca-Cola beverage in celebration of the 400-foot observation wheel’s new name. Guests can continue to share their memories and moments, taken with selfie sticks, on social media by tagging their experiences with #cocacolaorlandoeye.

“In just one short year, the Orlando Eye has become recognized as a Central Florida icon. We are delighted to partner with Coca-Cola, an iconic brand globally recognized for sharing moments of happiness and celebration with loved ones,” said General Manager Robin Goodchild. “The Coca-Cola Orlando Eye combines these elements to create an enhanced experience, giving guests the opportunity to create and share new memories.”

Krista Schulte, vice president of foodservice and on premise for Coca-Cola North America, added, “For Coca-Cola, our mission is simple – to refresh the world and inspire moments of optimism and happiness, while creating value and making a difference. Our partnership with Merlin Entertainments to create the Coca-Cola Orlando Eye helps us achieve our mission together by providing guests special memories while taking in the views of Orlando in an enhanced and refreshing way.”

Each of the Coca-Cola Orlando Eye’s 30 air-conditioned glass capsules can accommodate 15 guests to enjoy a 20-minute aerial journey. A pre-flight 4D cinema experience takes guests on a full 3D aerial journey of Florida, with the added dimension of sensory experiences, including lighting, wind, spray and scent effects.

Visit OfficialOrlandoEye.com for more information.