Coca-Cola is partnering with Italian fashion brand PINKO for a capsule apparel collection that will span three seasons, through spring 2017. The two brands first collaborated this summer with custom bottles and cans of Coca-Cola Light in the signature PINKO pink, supported by a runway event in Italy.
The collection presents basics, taking from street style culture – sweatshirts and t-shirts in the iconic colors of Coca-Cola – and the PINKO Love Bag in three new versions to match the mood and colors of the Coca-Cola collection.
The line is now available at PINKO stores and in select retailers in Italy, Russia, Japan, France and the UK, and online at www.PINKO.com. Additionally, the new flagship PINKO store in New York will carry the collection in January 2017, and select items will be sold at the Coca-Cola Store in Atlanta.
Founded in the early-90’s by Pietro Negra and his wife Cristina Rubini, PINKO is a high-end contemporary Italian fashion brand. PINKO collections are characterized by a unique and feminine attitude and an original flair that stands out women’s style. The PINKO DNA combines glamor, street style and modern pop culture cues.