Legendary racer and NASCAR Hall of Fame member Bobby Allison owned the 1971 and 1972 Southern 500s.
Driving his red-and-gold, Coca-Cola sponsored car to back-to-back victories on the gritty South Carolina track, Allison proved himself and his car to be “The Real Thing.”
“Those red-and-gold Coca-Cola cars were very good to me,” says Allison. “From 1970 through 1975, Coca-Cola was on my car, and we won a lot of races.”
“The Real Thing” will ride again in spirit as part of the second-annual Darlington Southern 500 NASCAR Sprint Cup Series “throwback” race. But this time, driver Tony Stewart will be behind the wheel.
With 49 career victories under his belt, Stewart will try to emulate Allison’s performance when he competes on September 4 in his final Southern 500. Driving a No. 14 Coca-Cola Chevrolet that will match the paint scheme Allison drove in those epic wins, Stewart will certainly look the part, right down to the gold wheels and cubic-inch displacement boast on the hood.
“We are humbled that two of NASCAR’s most respected drivers have come together over an iconic car emblazoned with our brand,” says Ben Reiling, sports marketing director, Coca-Cola North America. “Together, we commemorate Coca-Cola’s role within NASCAR and honor and celebrate Bobby Allison and Tony Stewart for what they stand for in the history of motorsports.”
With a NASCAR lineage that goes back more than 50 years, Coca-Cola has been a part of Stewart’s NASCAR career since his rookie season in 1999.
Support the No. 14 Coca-Cola Chevy SS as the “Best in Show” Throwback Paint Scheme for the upcoming Darlington Southern 500 by voting.