In Austria, Coca-Cola is boosting its investment in sustainable PET packaging with the launch of a 0.5-liter bottle for Römerquelle water, made from fully recyclable PlantBottle™ material. PlantBottle packaging is made from up to 30 percent plant-based materials and has a lighter footprint on the planet.
Looking After Nature
Sustainability has always been a top priority for Römerquelle. The mineral water brand follows stringent environmental standards, makes economical use of raw materials and energy, and constantly develops clever processes and innovative ideas to protect the environment. With sustainability already built into its brand values, Römerquelle and PlantBottle are a natural fit.
“The PlantBottle pack looks the same and can be recycled just as easily as a conventional PET bottle. But the big difference is that it conserves valuable natural resources,” said Sandra Lischka, senior brand manager, Römerquelle Packaging Innovation.
PlantBottle packaging helps Coca-Cola reduce its dependence on fossil fuels and increases its use of renewable materials. Since the introduction of the PlantBottle in 2009, the platform has saved more than 700,000 barrels of oil in 40 countries.
While Coca-Cola’s PlantBottle has won numerous innovative packaging prizes, Römerquelle has also been recognized for its sustainability efforts. The jury of Green Brands – an international brand-marketing organisation dedicated to promoting environmental sustainability – has awarded Römerquelle its Green Brands Seal for the third time.
The Römerquelle bottling plant in Edelstal, in the province of Burgenland, Austria, has been certified according to the EU's Eco-Management and Audit Scheme (EMAS) since 2014. It has also been awarded the European Water Stewardship (EWS) Gold Certificate for its ongoing efforts and initiatives to conserve water resources.