This summer, vitaminwater will reward consumers who live to try new activities and experiences through the 2016 #beatryathletecontest. Fans can showcase their inner “tryathlete” by documenting these experiences to vie for a series of prizes that includes an all-expenses-paid trip for four in February to Rio de Janeiro, Brazil, the host city of the 2016 Olympic Games.
“vitaminwater has always had an adventurous side, daring consumers to ask: what if?” said Celina Li, group director, vitaminwater. “Throughout the vitaminwater #beatryathlete contest, we’ll be alongside consumers as they ask themselves that question and take the opportunity to see and enjoy new adventures in life.”
Megan Rapinoe, a London 2012 gold medal-winning soccer player for the U.S. Women's National Team and self-professed tryathlete, will serve as the brand’s official U.S. Olympic athlete and campaign spokesperson.
“I’m excited to partner with vitaminwater on the #beatryathlete contest because I’m definitely a ‘try’ person,” Rapinoe said. “I love to try new things and always challenge myself to enjoy new experiences, places and anything outside the norm.”
To get involved, tryathletes must follow @vitaminwater on Instagram or Twitter. For prize consideration, tryathletes must post a photo or video of themselves trying something new by using the program hashtag (#beatryathletecontest) or by registering their “try” at beatryathlete.com. Contest entries will be judged for creativity, originality, quality of submission and fit within the campaign theme of trying something new.
Contest entries must be submitted no later than midnight Eastern time on Aug. 21, 2016. Each entrant is limited to one submission per day. For a complete list of contest rules, visit beatryathlete.com and follow vitaminwater (@vitaminwater) on Instagram and Twitter. No purchase necessary.