In a world haunted by scare scenarios from “climate change” to a variety of Malthusian melodramas, corporate leaders attuned to the microeconomics of their individual industries have started asking questions about the macroeconomic notion of business sustainability. Moving far beyond an “environmentally aware” approach to business, sustainability is quickly becoming a 21st century imperative. The problem, of course is that sustainability remains a mystery to many of the men and women responsible for delivering return on investment to their shareholders.
Stepping into this breach, responding directly to the needs of business, the IEDC-Bled School of Management in Bled, Slovenia partnered with the
Dr. Nadya Zhexembayeva, IEDC Faculty member and Vice-President of the United Nationals Global Compact Slovenia, was re-appointed as holder of the
Professor Danica Purg, President of IEDC-Bled School of Management, shares with The
Results of this partnership to date include a new course in sustainable innovation developed by Dr. Zhexembayeva and now part of IEDC’s long programs, the Executive MBA, General Management, Young Management, and Discover Management Programs. Also, IEDC has co-founded Challenge: Future engaging nearly 15,000 students ages 18 to 30 from 90 countries through the means of open collaborative innovation in a global student competition addressing global sustainability challenges.
Philip Ellison is Public Affairs & Communications Manager at