Two-way learning with a focus on operational challenges and developing partnerships to bring the commercial and public sectors and civil society together can generate long term benefits.
I recently completed a four day visit to the bustling and busy city of Accra in the company of the Accenture Development Partners (ADP) team implementing the Last Mile Project with Coca Cola, and Ghana Health Services (GHS).
I participated in a workshop and series of meetings at GHS and
Coca-Cola is one of the most powerful and universal commercial brands. In even the most remote regions of the globe, Coke signs adorn village shops and markets. Take a look at any Coke advertisement; it projects their product by association with key human aspirations of happiness and health for family and friends.
Coca-Cola is also synonymous with best in class supply chains and commercial business practices that ensure they are meeting client needs. One of their operational approaches is to ensure “RED compliance” – that they achieve the "Right Execution Daily" with their standard operating procedures which is very pervasively displayed in their offices in the form of performance metrics by area and individual staff member.
This client centered operational approach is something Ghana Health Services (GHS) can learn from. Coincidentally, GHS also has an operational approach called “RED”, that
This recognition that there is an opportunity for two way learning between the public and private sector is the focus of a new project we are working on with Coke and GHS. This approach builds upon a number of earlier discussions with
David Sarley is a Senior Program Officer at the Bill and Melinda Gates Foundation and is managing collaboration with
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- Coca-Cola 5by20 Journey to Shared Value and Inclusive Business in the Philippines