This ladders up a step further to another phrase: it pays to be accountable — which can only be fulfilled if we, in fact, have an enterprise in place that can drive the social impact we aspire to. We have to hold ourselves accountable, because everyone else is. The sentiment of social impact remains just that — a sentiment — in absence of the business model that will make positive change a reality.
With this in mind, we have expanded our team to deliver on operations. Eric Welsh — a seasoned leader with 28 years of service and leadership in the United States Army and 3 years in our bottling operation — has come on board to lead our operations team, building out our operating system and business model. I hope I won’t see much of him around the office, because the real magic and his unique added value happens out in the field, where he will spend most of his time. If you want to read more about Eric, our local newspaper profiled him earlier this year and you can read it here.
It is by demanding this accountability of ourselves and the viability of our efforts that we will embolden our partners (and future partners) with a desire to multiply our efforts — that we will create a social enterprise that lasts — and thus a social enterprise that can create lasting change for the people and communities we serve.
More on Journey
A Tale of Two Bottles:
Coca-ColaGreat Britain Ad is Exclusively Features 100% Packaged Materials
- A Woman Empowered: A Woman Unstoppable
UNDP and The
Coca-ColaFoundation Release Report on New World Program’s Progress and Its Contribution to the UN Sustainable Development Goals
- Coca-Cola Pledges $500,000 Grant to American Red Cross to Support California Communities Impacted by Wildfires
- Design Students Give Coca-Cola Crates a New Life in Finland