Leading up to and during the United Nations Conference of Parties (COP21) climate negotiations in Paris, which occur Nov. 30 through Dec. 11, Coca-Cola Journey is publishing a series of climate-focused business articles and providing updates of our participation in events connected to the climate negotiations.


This week, more than 100 leading businesses joined WWF and several NGOs in publicly calling for strong action to tackle climate change—and I am proud that we are one of them.

In a full page advertisement in the Wall Street Journal, together with private sector peers, we urged U.S. leadership in international negotiations on climate change to seek a strong climate deal in Paris; support action to reduce U.S. emissions; and establish a long-term framework for investment in the low-carbon economy.

Business recognizes and embraces its role in driving climate solutions. We all consume energy and resources in our enterprises and this impact our communities and our environment. This effort will be a challenge, there is no “playbook” or existing framework to rely upon for guidance. We all have a role to play in this collective journey and getting our governments on the same page is a first step that can set the regulatory environment in motion.

Representing more than $2.8 trillion in total market capitalization, in addition to The Coca-Cola Company, signatories include DuPont, Microsoft, Volvo Group North America, Johnson & Johnson, General Mills, IKEA, HP Inc., Procter & Gamble, Nike, Inc., Hilton Worldwide, Adidas Group, and Unilever, among others.

While we may come from diverse sectors we share a concern: climate change is a risk to our business and the U.S. economy. The first step in addressing this shared concern is to work toward a robust climate agreement right now in Paris. Doing so could unleash the innovation and potential of the market to address climate risk.

We’re ready—to continue our efforts to combat climate change and to take on more. Give us what we need to help build a low-carbon economy.

Bruce Karas is vice president, Environment, Sustainability, Safety and Technical Information for Coca-Cola North America

Read our entire series of COP21 articles.