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“Take It To The Park” This Summer With Coca-Cola

By:  Katie Condon Jun 6, 2013
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"America Is Your Park" 3-Legged Race

The more people move, the more votes they can earn to help their favorite park win a recreation grant and the coveted title of “America’s Favorite Park."

A jog in your favorite park this summer could be worth up to $100,000. Starting today, Americans can help their favorite national, state and local parks win a recreation grant for improvements through Coca-Cola’s fourth-annual America Is Your Park program. The initiative encourages people to get active outdoors for a chance at four grants and the title of “America’s Favorite Park.”

“Through America Is Your Park and all of our Coca-Cola summer programs, we hope to show people how fun and rewarding it can be to get moving outdoors,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America Group. “We set a goal to inspire 3 million people to get moving this summer and there’s no better place to start than at the park.”

This year, the more people move, the more votes they can earn for their favorite park. By registering at Coke.com/Parks and linking their foursquare and MapMyFitness accounts, individuals can “Take It To The Park” to turn physical activity into votes:

  • Earn 10 votes each day by logging at least 20 minutes of physical activity using MapMyFitness
  • Earn five votes per day by “Checking in” at a park via foursquare
  • Earn one vote by clicking online at Coke.com/Parks using a computer or smartphone

To encourage more activity outdoors, votes will also be doubled on “National Get Outdoors Day” (June 8), the first day of summer (June 21) and the last weekend of voting (July 13 and 14). National Get Outdoors Day is led by the USDA Forest Service and the American Recreation Coalition to encourage healthy, active outdoor fun at sites across the nation.

The three parks that receive the most votes by July 15, 2013 will be awarded recreation grants in the following amounts: First Place – $100,000; Second Place – $50,000 and Third Place – $25,000. In addition, a $15,000 grant will be awarded at random to another park that places in one of the remaining top 25 spots. These recreation grants are provided to help restore, rebuild or enhance activity areas in the park where people can play and be active.

So what are you waiting for? Lace up those gym shoes and get outside for a chance to help your favorite park win!

Katie Condon is Director of Brand and Business Communications at Coca-Cola Refreshments, USA.