Coca-Cola Romania celebrated the launch of the global “Taste the Feeling” campaign earlier this year with a special music event in Bucharest that brought together all Coca-Cola fans – from teens and influencers, to media, partners and stakeholders.
British band Rixton’s first-ever concert in Romania delighted an audience of 2,000 fans with their hits and stunning stage show.
The official “Taste the Feeling” music anthem kicked off the night before local producer Bite Your Lips and band Muse Quartet fused violin sounds with beats created with Coca-Cola bottles and cans.
Well-known Romanian choreographer Emil Rengle and the PRO Dance crew followed with a special dance composition inspired by the “Taste the Feeling” ads.
The event ended with a series of Coca-Cola projections displayed throughout the event hall. Other highlights included an illuminated ice bar filled with iconic Coke bottles, where guests enjoyed a perfectly served Coca-Cola from ice-made shots; an animated .GIF booth; and a supersized tunnel made of flat screens displaying the campaign commercials.
The fun continued with Rixton’s set, which included favorites such as “Me and My Broken Heart” and “Wait on Me”, keeping the crowd on their feet until the wee hours of the night.
The live concert was powered exclusively by Coke-Stream.com, a new online music platform available in central and southern Europe. Fans can visit the site for the latest news about their favorite artists, local and international playlists, and concert listings.