With its sleek silhouettes, bold prints and street-art graphics, the new Tezenis x
Despite it being a cold winter’s morning in December, London shoppers are out in full force on the capital’s busiest shopping street looking for the perfect Christmas gifts. And lots of these eager shoppers are keen to check out the new range of
We arrive late morning, and already there are crowds of eager shoppers snapping up the pieces, ranging from soft and comfy PJs, to trendy and athletic tops and t-shirts.
The Busiest Shopping Street in London
The newly refurbished store has just reopened after a complete refresh. It’s ideally located for central London shoppers, so we have no problems finding it. It’s Tezenis’ flagship UK store, and it’s smack bang on the intersection of Oxford Street and Regent Street. Pieces from the Tezenis x
Even though the collection has only been launched for a few hours, Bianca Daniel, Tezenis general manager, says that it’s already been successful.
“We’re so pleased by the reaction from customers,” she says. “I knew
The clothes all have the same confident color palette of red, black and grey. Which are inspired by the bold colors of the
‘I Came Back to Buy One for my Friend!’
As we’re browsing the collection, we get chatting to Ellen Jameson from Lincolnshire. She’s down in London for the day and popped into the store just to have a quick look. She’s already bought one of the
“I love the red and black colour scheme,” she says. “I saw the crop top and had to have it, but then I felt guilty because I know my best friend Sarah would also love it, so I’ve come back to buy one for her too!”
A Perfect Blend of Brands
The collection, which includes a range for men, women and children, is the perfect blend of both brands according to Alessandro Luppi, Tezenis UK country manager.
“We’re so excited about this collaboration.
“My favorite aspect of these pieces is that they look sporty but feel really comfortable,” says Martina Banovich, Tezenis event manager. “Plus you can dress them up or down. The red and black colors really make them stand out.”
The Tezenis x
More on Journey
The Story Behind
Coca-ColaAustralia's Biggest-Ever Sampling Campaign
- Coca-Cola Collectors Trade Treasures in Germany
- Say That Again? Coke's Dialect-o-Mate is the Voice of Summer in Sweden
- Coca-Cola Celebrates Past, Present and Future of Crete With Limited-Edition Bottle
Coca-ColaDrones Refresh Vacationers in Denmark