In times of national crisis, The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company, responds. Sometimes to provide funding and support to relief agencies like the American Red Cross and the Salvation Army, which are helping to meet the immediate physical needs of families and communities in the midst of a natural disaster. Often this includes shelter, food, water and other emergency supplies.

But other times, the need is deeper and is both physical and internal, such as the emotional and psychological suffering caused by a horrific incident. The horror of last month's mass shooting in Las Vegas moved the entire country to respond with an outpouring of support and compassion for the victims, their families and the city of Las Vegas. Words alone cannot express the deep sorrow that troubled our hearts and minds following this unimaginable event and we continue to keep the city of Las Vegas in our thoughts and prayers.

To help support the victims and their families, The Coca-Cola Foundation contributed a $400,000 grant to the National Compassion Fund Las Vegas, a special fund established by the National Center for Victims of Crime. The fund will provide monetary benefits to the victims that suffered physical injuries and psychological trauma, and families of those killed during the mass shooting at the Route 91 Harvest Festival in Las Vegas on Oct. 1, 2017.

The National Center for Victims of Crime organization began serving the victims of mass-casualty crimes and their families and surrounding community in 1995 following the Oklahoma City bombing. In the aftermath of 9/11, the National Center helped victims understand their options for compensation and benefits.

In 2013, the National Center created the National Compassion Fund and has since administered funds for mass-casualties including victims of Fort Hood, Chattanooga, Aurora and Orlando. The Las Vegas chapter of the National Center for Victims of Crime anticipates distributing between $18 million and $50 million to victims depending on the total amount of contributions received toward the National Compassion Fund Las Vegas.