That corporation? The
To give some background, I joined The
Ultimately, following the sometimes mundane process of reviewing and mining, the payoff of excavating and extracting the literal (gold) or proverbial (historical) treasure trove can be exhilarating.
Through the years I found myself at times mining alone for artifacts in places such as a dusty
My theory has always been that people don’t dislike history because it is boring, but they just haven’t yet seen the right “nuggets” in front of them to entice their interest. In the course of digging, one comes across an incredible amount of information. That does not mean, however, that all of this should be presented in its entirety.
Bea Perez, Coke’s first Chief Sustainability Officer since 2011, came to the role with a wealth of marketing expertise. She has led an evolution in the way we look at and communicate Sustainability at Coca-Cola, helping to put it through an added marketing lens. During her tenure, the Company's annual Sustainability Report has been shifted from printed books to digital, which served as an excellent foundation for me to build on as I took over the responsibility for producing this year's report.
I viewed task one of my conversion to Reporting Manager as this: Learn all there is to know about Sustainability in a few months.
I failed task one. “Sustainability” is quite the loaded term. I have, however, successfully navigated the tip of the iceberg, which is a consolation.
Much like rummaging through the Archives and conversing with collectors of
The similarities are compelling. About two months into the new job I realized that I was in a new gold mine. I came across so many great stories about sustainability work that I’ll never have time to share. Then – as with history – there were the standouts. The sustainability data and story treasures that rose to the top. In the Archives world, I knew instinctively when to bring the artifacts “upstairs” from the basement to show them off. In the sustainability world, the equivalent treasures are what you can see in the infographics of this year’s Sustainability Report.
If we were to create a museum of 2016
Treat sustainability like the hidden treasure that it is. This year, we attempted to bring the golden nuggets forward in a new and different way.
The sustainability world and reporting on sustainability is evolving. It is exciting to now be a part of the next stage of this great work
Circling back to the history of historians doing Sustainability Reports. The
Jamal Booker is Reporting Manager for The