There are two things we believe people can count on from The Coca-Cola
Company: delicious, refreshing beverages
and the highest-quality, safest products in the world. We are constantly in
search of ways to evolve our formulas and enhance our ingredients to
continuously bring new options and deliver great-tasting beverages. From collaborating
on the development of an innovative sweetener found in the leaves of the stevia
plant to capturing the refreshment of coconut water, we try to bring our
innovation to people everywhere across the globe.
At The Coca-Cola Company, we are committed to evolving our beverages
and portfolio options through ongoing innovation. As a part of this commitment, The Coca-Cola
Company is transitioning from the use of brominated vegetable oil (BVO) to
sucrose acetate isobutyrate (SAIB) and/or glycerol ester of rosin (singly or
in-combination). The global transition will be made across a variety of
formulas from ready-to-drink (bottles and cans) to fountain machines. This transition
allows us to become consistent with the ingredients we use throughout the
All of our beverages, including those with BVO, are safe
and always have been – and comply with all regulations in the countries where
they are sold.
Glycerol ester of rosin is commonly found in chewing gum
and beverages, and SAIB has been used in beverages for over 14 years.
In the coming months, select citrus-flavored
products available on shelves, in vending machines and fountain machines will begin
to incorporate the new ingredients. In
fact, in the United States, POWERADE Fruit Punch and POWERADE Strawberry
Lemonade bottle varieties have already transitioned to the use of glycerol
ester of rosin. We anticipate the
transition will be complete for all of our beverages in the United States by
the end of 2014.
For our fans who love these beverages, rest assured that they will
continue to have all the great taste that people have come to love and expect
from The Coca-Cola Company.
John Pemberton’s soda counter in Atlanta, Georgia, to South American tropics
where the stevia plant thrives – you can count on The Coca-Cola Company to keep
bringing our fans delicious, refreshing and the highest-quality beverages. This is our promise.