There are two things we believe people can count on from The
All of our beverages, including those with BVO, are safe and always have been – and comply with all regulations in the countries where they are sold.
Glycerol ester of rosin is commonly found in chewing gum and beverages, and SAIB has been used in beverages for over 14 years.
In the coming months, select citrus-flavored products available on shelves, in vending machines and fountain machines will begin to incorporate the new ingredients. In fact, in the United States, POWERADE Fruit Punch and POWERADE Strawberry Lemonade bottle varieties have already transitioned to the use of glycerol ester of rosin. We anticipate the transition will be complete for all of our beverages in the United States by the end of 2014.
For our fans who love these beverages, rest assured that they will
continue to have all the great taste that people have come to love and expect
More on Journey
- Never Dine Alone: A Summer Intern's Take
- Tony Stewart to Race ‘The Real Thing’ in Southern 500 at Darlington
Coca-ColaSupports Commercial-free Finish of TOUR Championship Broadcast
- Honest Tea Heads Overseas: Organic Brand Launches in Great Britain
- Corporate Journalism Learnings From One of the World's Best-Known Brands