With Memorial Day
weekend just days away, the World of Coca-Cola in downtown Atlanta is preparing to kick off summer with the launch of new
short film, a new mobile app, a gallery featuring the work of American folk
artist Howard Finster, and discounted admission in honor of the seventh
anniversary of its Pemberton Place location on May 24.
A new six-minute
film titled “Moments of Happiness” celebrates some of life’s most memorable moments
experienced by people of different ages and cultures around the world. It’s
only available for viewing inside the Coca-Cola Theater.
“We refer to the
World of Coca-Cola as the Home of Happiness, so it makes a lot of sense that we
feature a film that reflects that,” said Russell Jacobs, general manager of retail
and attractions, Coca-Cola. “The film follows people going through milestone life
experiences like skydiving for the first time, along with moments like
surprising a loved one on a special occasion. That’s what the World of
Coca-Cola is really all about – those shared moments of happiness, large and
The new World of Coca-Cola Explorer mobile app, meanwhile, operates like a
personal VIP tour guide inside the attraction using location-sensing technology. In addition to
providing general info about the World of Coke and an interactive map, the social
media-powered app lets guests discover fun facts about Coca-Cola,
create custom photos, and keep a journal of their favorite flavors from around
the world in the Taste It! beverage lounge. Coke fans can check in when they arrive by enabling Bluetooth on their
iPhones, then receive engaging content as they make their way through the
attraction. Learn more.
On Friday, May
23, a new gallery in the Pop Culture area of the World of Coca-Cola will
open featuring works from Howard Finster. A self-taught artist and Baptist minister
from Georgia, Finster is considered one of the most important folk artists of
the 20th century. He loved Coca-Cola and often used the iconic
bottle shape in his artwork.
Howard Finster: Visions of Coca-Cola will include items from The Thomas E.
Scanlin Collection, including a 13-ft. Coke bottle depicting historical figures
in the artist’s unique style; an 8-ft. original folk art bottle, which Finster
created for the 1996 Olympic Games in Atlanta and later inspired a global art
project; and tools from his studio that became works of art themselves.
Finally, the World
of Coca-Cola is celebrating its seventh anniversary in Pemberton
Place with a special ticket offer. Starting at 9 a.m. on
Saturday, May 24, the first 700 guests to purchase tickets at walk-up ticket
windows will pay $7 for general admission (a $9 savings). Limit seven
discounted tickets per guest. The discounted tickets are only valid for
same-day admission on May 24.
Learn more about the
World of Coca-Cola kickoff to summer and seventh anniversary celebrations at www.worldofcoca-cola.com.