Our “Share A
Coke” promotion, which is running in several markets around the globe, is
intended to allow people to take the Coca-Cola script and replace it with
their name on the can. Unfortunately, in South Africa, the digital version
of the "Share a Coke" promotion did not limit the customization to individuals’
names. Specifically, the name and message auto-generator on our South
Africa "Share A Coke" website would not accept the word "Gay", but did accept
the word "Straight". This isn't how the program was supposed to work, and we've
pulled the site down until we can fix the problem.
We apologize for
this mistake. As one of the world’s most inclusive brands, we value and
celebrate diversity. We have long been a strong supporter of the LGBT
community and have advocated for inclusion, equality and diversity through both
our policies and practices.
More than 700,000 Coca-Cola
system associates get up every morning determined to make the world a happier
place and, when errors like this happen, we take it seriously. Thank you
for raising this with us, and we’ll get it fixed.Vukani Magubane,
Coca-Cola South Africa.