Coca-Cola Philippines recently launched Wilkins Delight, the country’s first water brand infused with flavors extracted from real fruit.
Three flavors – Apple, Pomelo and Orange – are now available nationwide in 250- and 425-ml bottles. The brand’s colorful, fruity twist on bottled water is designed to appeal to Millennials and other Filipinos looking to add a burst of color to their daily routines.
“Young adults hate boredom. They want their lives to be interesting and colorful,” said Stephan Czypionka, vice president, marketing, Coca-Cola Philippines. “They want to see new places, meet new people and taste new colorful products that are not only healthy but also hydrating and entertaining to their taste buds.”
Wilkins created the distilled water category in the Philippines when it launched 20 years ago. Wilkins Pure purified water debuted in 2016.