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Coca-Cola Russia Launches Active Healthy Living Advisory Board

By:  Journey Staff Jun 18, 2013
Russia Advisory Board

A newly formed Coca-Cola advisory board dedicated to active, healthy living held its first meeting earlier this month at the Russian Presidential Academy of National Economy and Public Administration in Moscow.

The first-of-its-kind board, which consists of Russian athletes, scientists, physicians, government officials and other opinion leaders, will provide Coca-Cola Russia with guidance and counsel on its active, healthy living programs.

The first session was chaired by Ljubo Grujic, general manager for Coca-Cola Russia and Belarus. “The Coca-Cola system in Russia is committed to creating and implementing a program which promotes an active lifestyle in order to motivate and inspire Russians to embrace a more active, healthy, happy and social lifestyle,” he said. “And we hope that the authorized and respected members of the advisory board will help us in motivating and inspiring people.

Coca-Cola Russia will introduce several experiential, virtual and educational activities as part of the platform. A traveling showcase will launch during the Sochi Winter Olympic Games in February 2014 and make its way across the country leading up to the 2018 Russia FIFA World Cup. Additionally, a digital component, the Virtual Well-Being Center, will provide a credible source of information to inspire and motivate teens in Russia to get moving.

The advisory board explored several programs Coca-Cola Russia has developed – from physical activity initiatives for school children in Sochi, to the Russian launch of Exercise is Medicine, which will educate medical students about the benefits of physical activity as treatment. Board members – who will convene again in December to play for 2014 – provided practical ideas and advice that will be incorporated into the programs.