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FAQs

Advertising

  1. Is there a place to view your television ads online?

    Yes! You can visit our A/V Center.

  2. I would like to know about the music used in one of your latest ads, how can I find this information?

    The music in our advertising is often an original recording produced by agencies specifically for the commercial. There are also ads that feature previously released music or re-recorded versions of original compositions. We're happy to share these details if you would like to send us an email request. Be sure to include the product being advertised, as well as a detailed description of the ad.

  3. How can someone appear in your ads? Do you accept photos to be used as ads?

    The Coca-Cola Company works with professional agencies to produce advertisements. The people who appear in our ads are found by our ad agencies through talent agencies. We do not accept photos or other artwork to appear in ads.

  4. Can you share your marketing strategies with me? What is the target market for your products? How much money do you spend on advertising?

    Unfortunately, we are not at liberty to disclose detailed marketing information for any of our 400 brands. The only marketing information that we publicly disclose can be found in press releases for marketing initiatives and new product launches. You can find some of the information you seek through publications including Beverage World, Beverage Digest, The Wall Street Journal, Advertising Age and AdWeek.

    As for expenditures, we expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses were approximately:

    2006: $2.6 billion
    2005: $2.5 billion
    2004: $2.2 billion
    2003: $1.8 billion
    2002: $1.7 billion
    2001: $2.0 billion
    2000: $1.7 billion
    1999: $1.7 billion
    1998: $1.6 billion
    1997: $1.6 billion
    1996: $1.4 billion
    1995: $1.3 billion
    1994: $1.1 billion
    1993: $1.0 billion

    We do not disclose how much we spend on advertising by country, brand, or media type, only the total worldwide amount per year. Unfortunately, these are the only years for which our figures are available.

Coca-Cola Alumni Association

  1. Where can I find the latest news and information on Coca-Cola alumni?

    At The Coca-Cola Company, we value our associates' many contributions and years of service and invite those who retire to stay in touch with the Company and each other by visiting our dedicated alumni website, www.alumni.coca-cola.com. On the site you will find the latest news, announcements and calendar of events, as well as a directory of registered users.

    Request access or log in to the Coca-Cola Alumni Association website.

    Please note that access to the site is restricted to only Coca-Cola alumni.

Collectibles

  1. I am trying to find a Coca-Cola collectible item; where should I look?

    You can find many collectibles at www.coca-colastore.com, the Coca-Cola Store at the World of Coca-Cola in Atlanta or the Coca-Cola Store in Las Vegas.

    Members of My Coke Rewards have exclusive access to a variety of limited-time, Coca-Cola branded items. Learn how to earn rewards just from drinking your favorite brands and join today.

    For vintage collectibles, you may wish to consult with someone in The Coca-Cola Collectors Club, a non-profit, grass-roots organization run by collectors: www.cocacolaclub.org.


  2. I'm interested in finding out the age and value of an older Coca-Cola item I've found. Who can help me?

    We maintain information about various collectible items in the Collectors Columns section of this website.

    In addition, The Coca-Cola Collectors Club, a non-profit, grass-roots organization run by collectors, publishes prices realized at Club auctions on its website, www.cocacolaclub.org. This collectors group also issues publications and holds local and national meetings where a variety of collectibles are available.

  3. Will a particular commemorative bottle/can be sold in stores in my area (i.e. race car driver, sports team)?

    The decision to sell commemorative packaging is made by the local Coca-Cola bottlers responsible for your area. To locate your nearest bottler in the U.S. and Canada, please visit our bottler finder.

    If you are located outside of the U.S. and Canada, please send us an email to obtain the appropriate contact information for the Coca-Cola bottler in your area.

Doing Business With Coca-Cola

  1. I am a restaurant owner, grocer, convenience store manager, etc. How can I open a new account so I can sell Coca-Cola products?

    If your business is located in the U.S. or Canada and you are looking to serve Coca-Cola beverages, please visit CokeSolutions.com. Additionally, if you want to serve bottle/can beverages you can locate the contact information for your local bottler by using our bottler finder. If you want to sell fountain beverages, you can also call 800-241-COKE(2653).

    If your business is located outside of the U.S. and Canada and you need assistance with either of these items, please contact the local Coca-Cola office responsible for your country. You can send us an email to obtain the appropriate contact information.

  2. My business is already serving Coca-Cola fountain beverages. How can I contact a customer service representative?

    In the U.S. and Canada we have a hotline dedicated to fountain services. You can call 800-241-2653 for assistance.

    Businesses outside of the U.S. and Canada should contact the local Coca-Cola office responsible for their country to receive assistance. Please send us an email to obtain the appropriate contact information.

  3. I represent a business that sells Coca-Cola bottle/can beverages. How can I speak to a representative?

    In Canada and the U.S., businesses that sell bottles and cans typically work directly with an account manager at the nearest Coca-Cola bottler. Please use our bottler finder to locate the bottler serving your area.

    Businesses outside of the U.S. and Canada should contact the local Coca-Cola office responsible for their country to receive assistance. Please send us an email to obtain the appropriate contact information.

General

  1. I've looked everywhere and can't find the specific information I need. Any suggestions?

    Check our collection of Company Reports. A great deal of information is also available through our Press Releases.

    Many questions about our Company can be answered quickly through our question & answer tool, Ask Coca-Cola. You can also send us an email through this form.

    If you are a shareowner of The Coca-Cola Company and would like to contact us, please fill out this form.

    There are also a number of books available, as well as publications like Beverage World, Beverage Digest, The Wall Street Journal, Advertising Age and AdWeek.

    You also have the option of calling us at 1-800-GET COKE (438-2653) or writing us at:
    The Coca-Cola Company
    Attn: Good Answer
    P.O. Box 1734
    Atlanta, GA 30301

  2. Who invented Coca-Cola? Where and when was it invented?

    Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He penned the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain in Jacobs' Pharmacy in Atlanta by Willis Venable.

    During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than 1.8 billion drinks per day.

    To learn more about the history of The Coca-Cola Company, we encourage you to visit the Heritage section of our website.

  3. What is My Coke Rewards?

    My Coke Rewards is The Coca-Cola Company’s loyalty program, rewarding members just for drinking the brands they love. Collect points from packages and under the caps of participating products, then redeem them for unique rewards, sweepstakes entries and donation opportunities. Here’s how it works. Membership is free and the earning potential is endless. Join today.

  4. How does Coca-Cola respond to allegations that it is responsible for violence against union leaders in Colombia?

    The allegations are simply not true.

    Two different judicial inquiries in Colombia -- one in a Colombian court and one by the Colombian attorney general -- found no evidence to support the allegations that bottler management conspired to intimidate or threaten trade unionists.

    Nonetheless, these allegations were the thrust of a lawsuit filed in 2001 against The Coca-Cola Company in a U.S. District Court in Miami; the Company was dismissed as a defendant in 2003. On Sept. 29, 2006, the court issued a decision to dismiss the two Coca-Cola bottlers in Colombia from all remaining cases as well. This decision was upheld by the U.S. Court of Appeals for the 11th Circuit in August 2009.

    These allegations have also been investigated by the International Labour Organization, outside law firms and senior executives of this Company reaching the same conclusion.

    The Coca-Cola Company and its bottlers have maintained operations and have worked to provide safe, stable economic opportunities for the people of Colombia.

    In a country where violence against union members has deterred all but 4 percent of workers from unionizing, 28 percent of Coca-Cola bottler employees belong to unions. Coca-Cola bottlers enjoy extensive, normal relations with multiple unions in Colombia and currently have collective bargaining agreements in place covering wages, benefits and working conditions. On average, wages for Coca-Cola workers are two to three times higher than the minimum wage.

  5. What has Coca-Cola done to ensure water is used responsibly in its operations in India?

    Managing water responsibly is the highest priority in our approach to environmental policy and corporate social responsibility in India.

    In 2010, we achieved our goal to be a “net positive” user of groundwater and created design potential to return an equivalent amount to what we use. We accomplished this through rainwater harvesting, drip irrigation and other initiatives.

    We have about 400 Rain Water Harvesting (RWH) projects in place across 20 states in India. We now have created the potential to do even more – we have the potential to return nearly 120 percent of the groundwater we use (considering a base of the amount of groundwater used in 2011).

    We have been a winner of several prestigious awards on community development and corporate social responsibility. We have either been a winner or been recognized by the judges for our CSR work every year since 2008.

    While we know we have more to do to continue to build a truly water sustainable business in India, we are proud of our progress to date.

  6. Does The Coca-Cola Company conduct animal tests?

    No. The Coca-Cola Company does not conduct animal tests on its beverages.

    We rely on third-party experts and research organizations to test the safety of the ingredients and packaging we use for our beverages.

    We encourage our ingredient and packaging suppliers and independent research organizations to use alternatives to animal testing whenever such testing is available and sufficient for demonstrating safety. Some governmental agencies require and identify specific animal tests to verify the safety of some ingredients and additives.

    We also financially support research to develop alternative methods to animal testing.

Products & Packaging

  1. What are the key visual elements of Arctic Home Coke cans and Diet Coke "Holiday" cans?

    On October 25, Coca-Cola announced that we would temporarily change the color of our red Coca-Cola cans to white as part of a campaign to raise awareness and funding for a cause close to our hearts -- the polar bear. These new white "Arctic Home" cans have been making their way onto store shelves over the past couple of weeks. For those consumers who are used to seeing Coke in our iconic red cans, the attached fact sheet highlights some key visual elements that clearly distinguish these new white "Arctic Home" Coke cans from our silver Diet Coke "Holiday" cans.

  2. Are the bottle caps on your products recyclable?

    The closures we use on bottles are 100 percent recyclable from a technical standpoint and highly recycled. They are made from high-density materials selected for their compatibility with most recycling systems. Most recyclers use a float/sink process where PET bottles sink and the closures and labels float. For this reason, and to minimize litter, we recommend that consumers recycle their beverage bottles by putting the cap back on before placing in a recycle bin. Like the PET plastic used in our bottles, there also are end markets for the material used in the caps, such as paint pails and battery casings.

  3. What is the difference between Coca-Cola Zero®, Diet Coke® and Coke/Coca-Cola light®?

    Coca-Cola Zero provides real Coca-Cola taste for variety-seeking consumers. Coca-Cola Zero is sweetened with a blend of low-calorie sweeteners, while Diet Coke is sweetened with aspartame. As for Coke/Coca-Cola light, in certain countries, the term "diet" is not used to describe low-calorie foods and beverages. In these countries, we offer Coke/Coca-Cola light. The sweetener blend used for Coke/Coca-Cola light is formulated for each country based on consumer preference.

  4. Have you ever considered making a caffeine-free version of _______? Have you ever considered making a diet version of _______?

    The decision to produce a beverage option is based on many considerations. While we may not produce a caffeine-free or diet version of every product, we do offer several caffeine-free and diet (typically labeled as diet, light or zero) choices.

    Please take a look at our complete brand list. If the product you seek is listed and you reside in the U.S. or Canada, you can visit our bottler finder to find out if it is distributed in your neighborhood.

    If you are located outside of the U.S. and Canada, please send us an email to obtain the appropriate contact information for the Coca-Cola bottler in your area.

  5. How much caffeine is contained in _______?

    For many of our brands, the nutritional information varies from one country to another. For products in the U.S., you can review nutritional information on our website. For products in other countries, please send us an email and we will reply with the requested information.

  6. Is aspartame safe?

    Aspartame is one of the most thoroughly studied food ingredients, with more than 200 scientific studies confirming its safety. In 1983, the U.S. Food and Drug Administration (FDA) approved aspartame for use in carbonated beverages. In addition to the FDA, regulatory agencies in more than 100 countries have found aspartame to be safe. Aspartame does contain the amino acid phenylalanine, and, therefore, should not be consumed by people with phenylketonuria, a rare genetic condition for which infants are tested at birth in the U.S., as well as in many other countries. More information about aspartame and other sweeteners »

  7. Does The Coca-Cola Company perform product testing on animals?

    The Coca-Cola Company does not conduct any animal tests and does not directly fund any animal tests on its beverages. Where governmental agencies require animal tests to demonstrate ingredient safety, companies using those ingredients rely on third party testing.

    The Coca-Cola Company has shared our concern regarding the ethical and humane treatment of animals with our suppliers and others in the industry. We encourage the use of alternative testing methods whenever and wherever possible and have financially supported research to develop these alternative methods.

  8. Are your products safe to consume if they are in aluminum cans with liners containing BPA?

    All of our products, regardless of the type of packaging used, are safe.

    Independent scientists have thoroughly reviewed the data and have assured us that our beverage cans pose no public health risk. Our own scientists also have reviewed the data and are confident about our packaging safety.  In addition, the scientific body of evidence has been reviewed independently by several government regulators throughout the world.  These regulators have repeatedly stated that current levels of exposure to Bisphenol A (BPA) through beverage packaging pose no health risk to the general population, including children. 

    Aluminum can liners that use BPA are the industry standard and have been used safely for more than 50 years. In fact, they have improved food and beverage safety by providing protection against food-borne diseases.

    A number of studies and reviews conducted in 2010 and 2011, including one study lauded by a leading endocrinologist as being "majestically scientific and cautious," support the prevailing evidence that BPA is safe for humans. Learn more about these studies.

    Our top priority is to ensure the safety and quality of our products and packaging through rigorous standards that meet or exceed government requirements. If we had any concerns about the safety of our packaging, we would not use it.

  9. Does high fructose corn syrup cause obesity?

    No. Neither high fructose corn syrup (HFCS) in sparkling beverages nor any other single food or beverage is responsible for the problems of obesity or diabetes. A study conducted by the American Medical Association concluded that HFCS does not appear to contribute any more to obesity than other caloric sweeteners.

    Our beverage portfolio includes many different types of sweeteners. Sweetener use depends on the product as well as consumer preferences. HFCS is used as a sweetener in foods and beverages in the United States because it tastes like sucrose, is easy to use in the food manufacturing process, and has historically cost substantially less than cane or beet sugar (more commonly used as sweeteners in other parts of the world). HFCS is used to sweeten most sparkling beverages in the United States. It provides numerous consumer benefits, such as sweetness, shelf stability and pourability.

    All our products and ingredients are safe for human consumption and comply with the regulatory requirements of the country in which a product is sold. The United States Food and Drug Administration (FDA) has approved HFCS as a safe ingredient for use in food and beverages.

  10. What is Coca-Cola doing to address obesity?

    Obesity is one of the world's leading public health concerns, and we have an important role to play in addressing this complex issue. We care about people's health, both physical and emotional, and we seek to understand people's individual needs for enjoyment, refreshment, nutrition and hydration. We want to help empower people around the world to develop active, healthy lifestyles through our commitments, our actions and our dedication of resources to three guiding principles: Think, Drink and Move (see pages 24-26 of our 2007/2008 Sustainability Review).

    Global estimates on the number of overweight and obese people continue to rise (currently reported as high as 1.7 billion, which is equal to one quarter of the world's population). Reports of adverse health consequences and negative societal and economic impacts continue to be discussed. Policy recommendations and regulatory requirements are being set in place to reverse the situation.

    Coca-Cola and other food and beverage companies are viewed by some as major contributors to the problem, but real solutions are more complex than selecting targets for blame. As the world's largest beverage company, we need to become a recognized leader, working in collaboration with other stakeholders, to identify and implement workable solutions that help people achieve more active, healthy lifestyles.

    Together with other stakeholders, we are committed to a number of initiatives that can help combat obesity, including:

    • Providing variety in both our products and our package sizes.
    • Promoting, providing and supporting opportunities for people to engage in active, healthy living, with a focus on young people through development of nutrition education and physical activity programs (see pages 24-26 and 55 of our 2007/2008 Sustainability Review for more information).
    • Developing effective educational tools and programs that emphasize the importance of energy balance in attaining active, healthy lifestyles in collaboration with key stakeholders.
    • Respecting the rights of parents, teachers and school officials to make choices for children.
    • Working with representatives of government, NGOs and the public health community to ensure that the discussion about obesity remains grounded in fact and scientific evidence.

    Learn more about our position on obesity, our commitments and key health and well-being facts. Download (PDF updated quarterly).

  11. Are non-nutritive sweeteners like Aspartame, Saccharin and Sucralose harmful to your health?

    No. In fact, low-calorie sweeteners such as aspartame, saccharin and sucralose provide sweetness with almost no calories, which makes them a useful tool for weight management. More than 200 scientific studies confirm the safety of aspartame as a sweetener. In addition to U.S. FDA approval, regulatory agencies in more than 100 countries approve aspartame's safety. In an extensive 2006 review of its safety by the European Food Safety Authority, aspartame was again demonstrated and reaffirmed to be safe.

    The U.S. FDA, as well as other government agencies, has determined saccharin to be a safe non-nutritive sweetener. In 1999, the U.S. FDA approved sucralose as a "general purpose" sweetener. Sucralose has also been approved for use in more than 40 countries, including Australia, Canada and Mexico.

  12. Does The Coca-Cola Company have a policy on the use of nanotechnology?

    Yes.  Our policy on nanotechnology is as follows:

    Recognizing and appreciating the trust that consumers place in us every time they reach for one of our beverages, The Coca-Cola Company has an uncompromising commitment to the safety and quality of our products. 

    We use only those ingredients and materials that have been evaluated for safety based on sound science and that have been approved for use by local health and safety regulators.  Wherever we operate, we abide by the laws and customs of the local communities, including regulations pertaining to health, safety and product labeling.

    The Coca-Cola Company recognizes the benefits that nanotechnology offers the food industry and consumers.  Nanostructures have a long history of use in the human diet either through their natural presence (e.g. gelatin protein) or through traditional food processing (e.g. grinding, milling, homogenization). Unlike the historical uses of these substances, engineered nanomaterials (ENMs) are novel and intentionally made to be within the nanoscale range. 

    As consumer safety is paramount to our Company, we will take whatever steps necessary, based on sound scientific principles, to ensure any new technology is safe for consumers and the environment, has the requisite local regulatory authorization for permitted use and meets local community preference.

Promotions

  1. I have a question about a promotion.

    The Coca-Cola Company may have more than one promotion running at any given time. We will, therefore, need some additional information in order to identify the promotion about which you have a question. Please send us an an email with the following details to help us in answering your question.

    • Name of promotion (you may find the name on the item that describes the promotion)
    • Date promotion ends (and start date, if you know it)
    • Where and when you learned of the promotion (e.g., name of retailer, city and state)
    • Any other details that may help us identify the promotion
  2. I have a question about My Coke Rewards.

    Please visit the FAQs section on the My Coke Rewards website for answers to questions about this program. For specific inquiries about current offers and promotions, click here for onsite Virtual Agent, Facebook/Twitter or Consumer Care support.


  3. I received an award notification email claiming to be from The Coca-Cola Company -- is it legitimate?

    This is most likely a fraudulent email and an ongoing issue that we address in the Rumors section of our website. Please visit this section for more information and to view samples of several hoax emails.

  4. I received an email asking me to fill out a survey to answer the question, "Which do you prefer? Coke or Pepsi." Is this survey sponsored by The Coca-Cola Company?

    No. Emails and links to websites asking the question, "Which do you prefer? Coke or Pepsi," are originating from several different sources and circulating on the Internet. The emails and websites ask that participants fill out surveys regarding product preferences. The communications promise product, cash or other prizes in return for providing personal information while participating in the surveys. Unfortunately, these are examples of the types of solicitation schemes that have plagued the Internet. The Coca-Cola Company does not participate in these types of promotions, and we are in no way associated with or responsible for the emails or the surveys. More information »

  5. I received an email stating that The Coca-Cola Company would send me four cases of Coca-Cola beverages if I sent an email to my friends. The message stated that The Coca-Cola Company was doing this to build a database of consumer email addresses. Is this true?

    No. Unfortunately, this is one of the many email hoaxes that have plagued the Internet. The Coca-Cola Company is not attempting to build a database by asking consumers to send emails to their friends. Please disregard any message that you receive that makes this claim.

Sponsorships

  1. What will The Coca-Cola Company sponsor?

    The Coca-Cola Company receives many requests for support on a daily basis from a wide variety of individuals and organizations in each of the more than 200 countries where our brands are sold.  We carefully review each of these requests and select for funding those national and international organizations whose programs or projects best fit into our overall commitment to corporate social responsibility or our marketing strategies and plans. If you would like to have your proposal considered, please submit detailed information about your organization or event to:

    Industry and Consumer Affairs
    The Coca-Cola Company
    DUN 500
    P.O. Box 1734
    Atlanta, GA 30301

    We ask that you allow 4-6 weeks for review and follow up. If you have questions or comments in the meantime, please feel free to contact us.

    NOTE: If your proposal is for a media or interactive opportunity, please visit our Vendor Proposal Submission site at applications.mediavestww.com/cokeproposals/. If you have any questions about the vendor proposal submission process, please leave a message at 404-515-3360.

  2. Do you sponsor events that harm animals?

    The Coca-Cola system cares for the welfare of animals and supports the proper treatment of animals.

    Before any part of the system sponsors events or attractions that feature animals, the event organizers and/or attraction management must have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect animal health and safety.  This requirement must be included in the system's sponsorship contracts for events and attractions featuring animals.

    The Company's trademarks must not be used to promote an event or an attraction that violates local, state or national laws or is contrary to the Company's policy and guidelines.

Shareowner Information

  1. Where can I learn more about Shareowner Information at The Coca-Cola Company?

    Please visit our Investors section to learn more about shareowner services.

Two-For-One Stock Split

  1. Introduction

    At a Special Meeting of Shareowners held on July 10, 2012, the shareowners of The Coca-Cola Company approved an amendment to the Company's restated certificate of incorporation, as amended, which will double the number of authorized shares of common stock and effect a two-for-one stock split. As a result of the stock split, each shareowner will receive one additional share of common stock for each share held as of the close of business on the record date, which is July 27, 2012. If you hold shares through a brokerage account, please allow several days for the additional shares to be posted to your account, consistent with the normal settlement process. If you have additional questions, please contact the broker where your KO shares are held.

    View supplemental financial information reflecting the two-for-one stock split (PDF).

    The information on this page is intended to answer questions you may have about the two-for-one stock split and amendment to our restated certificate of incorporation. None of the answers should be considered tax or investment advice. You should consult your tax or investment professionals for detailed advice that takes into account your specific circumstances.

    Table Of Contents

    What is a two-for-one stock split?
    When did the Board of Directors approve the two-for-one stock split and amendment to the restated certificate of incorporation?
    Why did the Board of Directors recommend a two-for-one stock split?
    Why did the Board of Directors recommend doubling the authorized shares of common stock?
    What does a two-for-one stock split mean to shareowners of The Coca-Cola Company?
    How many times has the Company split its stock?
    When will the stock split and the amendment to the certificate of incorporation be effective?
    Will the stock split change my percentage ownership of The Coca-Cola Company?
    What happens if I sell my shares of stock after the record date and before the payment date (distribution date)?
    How will the split affect quarterly dividends on common stock?
    Is the stock split a taxable transaction?
    What should I do with my existing stock certificate(s) of The Coca-Cola Company?
    Will I receive a new stock certificate for my additional shares?
    How will additional shares from the split be distributed to shareowners?
    What is Direct Registration?
    Why did the Company choose to distribute the shares through DRS?
    Are there any fees associated with DRS?
    How do I convert my stock certificates to DRS?
    If I prefer to hold my shares in certificate form, how do I request a certificate?
    Who do I contact if I have additional questions about my shares?

  2. What is a two-for-one stock split?

    In a two-for-one stock split, shareowners as of the record date of the stock split receive one additional share of common stock for each share he or she owns.

  3. When did the Board of Directors approve the two-for-one stock split and amendment to the restated certificate of incorporation?

    On April 25, 2012, the Board of Directors approved an amendment to Article FOURTH of the Company's restated certificate of incorporation to (i) increase the number of shares of common stock which the Company is authorized to issue from 5,600,000,000, par value $.25 per share, to 11,200,000,000, par value $.25 per share, and (ii) effect a two-for-one stock split of the common stock of the Company. The Board determined that such amendment is advisable and directed that the proposed amendment be submitted for approval by shareowners at a Special Meeting of Shareowners, which was held on July 10, 2012. The affirmative vote of the holders of a majority of the outstanding shares of common stock of the Company was required to approve the proposed amendment.
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  4. Why did the Board of Directors recommend a two-for-one stock split?

    The two-for-one stock split reflects the Board of Directors' continued confidence in the long-term growth and financial performance of our Company. Our system's 2020 Vision to double our revenues over this decade provides a clear roadmap for creating value for our consumers, customers, bottling partners and shareowners. The two-for-one stock split reflects our desire to share value with an ever-growing number of people and organizations around the world. The Board of Directors anticipates that the increase in the number of outstanding shares of common stock of the Company resulting from the stock split will place the market price of the common stock in a range more attractive to investors, particularly individuals, which may result in a broader market for our stock.
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  5. Why did the Board of Directors recommend doubling the authorized shares of common stock?

    The primary purpose of doubling the number of authorized shares of common stock is to facilitate the two-for-one stock split while preserving the relative proportion of authorized and issued shares to unissued shares of common stock.
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  6. What does a two-for-one stock split mean to shareowners of The Coca-Cola Company?

    Shareowners will be issued one additional share of common stock for every share of common stock held at the close of business on the record date, and will have twice as many shares after the payment date. The split will double the number of shares outstanding but the corresponding market value per share will be decreased by half. The overall market value of the shareowner's investment remains the same. For example, assuming that as of July 27, 2012, the record date, a shareowner owned 100 shares of common stock at a market price of $75 per share. The shareowner's investment value would be $7,500. On August 10, 2012, the distribution date, shareowners of record will be sent notification of the shares received as a result of the split. After the split, the shareowner will own 200 shares at an initial market price of $37.50 per share (assuming a $75 stock price on August 10, 2012). The shareowner's total investment value would remain the same at $7,500 until the stock price moves up or down.
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  7. How many times has the Company split its stock?

    The two-for-one stock split will be the 11 th split of the common stock since its listing in 1919. The history of stock splits by record date is as follows:

    September 5, 1919 Stock listed on NYSE
    April 25, 1927 1-for-1 stock dividend
    November 15, 1935 4-for-1 stock split
    January 22, 1960 3-for-1 stock split
    January 22, 1965 2-for-1 stock split
    May 13, 1968 2-for-1 stock split
    May 9, 1977 2-for-1 stock split
    June 16, 1986 3-for-1 stock split
    May 1, 1990 2-for-1 stock split
    May 1, 1992 2-for-1 stock split
    May 1, 1996 2-for-1 stock split
    July 27, 2012 2-for-1 stock split

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  8. When will the stock split and the amendment to the certificate of incorporation be effective?

    The key dates to be aware of are as follows:

    • The record date, which is July 27, 2012, determines which shareowners are entitled to receive one additional share for each share owned as of the record date due to the split. July 27, 2012 is also the effective date of the amendment to the certificate of incorporation that will double the number of shares of authorized common stock.
    • The payment date (or distribution date), which is August 10, 2012, is the date shareowners of record are mailed notification of the shares received as a result of the split.
    • The ex-split date, which is August 13, 2012, is the date the common stock will trade on the NYSE under the ticker symbol "KO" at the new split-adjusted price.

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  9. Will the stock split change my percentage ownership of The Coca-Cola Company?

    No, the stock split will not change your proportionate interest in the Company.
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  10. What happens if I sell my shares of stock after the record date and before the payment date (distribution date)?

    We've been advised by the New York Stock Exchange that beginning as early as two days before the record date (July 25 th ) through the payment date (August 10 th ), two separate markets for common stock of The Coca-Cola Company will trade on the NYSE. The "regular way" market, traded under the ticker symbol "KO", will continue to trade at the higher, pre-split price. Shares sold in the market at the "regular way" price will receive full value for the shares sold and the seller is not entitled to the split shares they will receive by virtue of their being holders on the record date. Therefore, the split shares are transferred to the buyers by means of "due bills".

    Shares may also be purchased or sold at the lower post-split price through a "when issued" market, traded under the ticker symbol "KOWI". The "when issued" price is approximately one-half of the regular pre-split price, to reflect the pending two-for-one split. "When issued" trading ceases after the market closes on the distribution date.

    If shares are sold at the lower "when issued" price, the seller is normally entitled to receive the stock split shares on the shares sold. If shares are purchased at the "regular way" price, the purchaser is normally entitled to receive the stock split shares. If shares are purchased at the "when issued" price, the buyer is not normally entitled to receive the stock split shares.

    Please consult with your broker for more information on the two separate markets. If you are a participant in the Computershare Investment Plan, all shares sold and purchased between record date and payment date will be purchased or sold at the "regular way" price and subject to the "due bill" process.
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  11. How will the split affect quarterly dividends on common stock?

    The Board of Directors declared the first and second quarterly 2012 regular dividend of 51 cents per share payable on April 1, 2012 and July 1, 2012 respectively, equivalent to an annual dividend of $2.04 per share.

    The Board of Directors has declared the third quarterly 2012 regular dividend of 25.5 cents per common share, which is payable October 1, 2012, to shareowners of record as of September 15, 2012. This is the first dividend payable following the stock split. The amount of the dividend was adjusted as a result of the stock split and is equivalent to the 51 cents per share regular quarterly dividends declared in the first two quarters of 2012 prior to the split.

    The Board has not yet determined the fourth quarterly cash dividends for 2012.
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  12. Is the stock split a taxable transaction?

    The Company has been advised by tax counsel that the stock split would not result in recognition of gain, loss or other taxable income by owners of common stock under existing U.S. Federal income tax laws. The cost basis for tax purposes of each new share and each retained share of common stock will be equal to one-half of the cost basis for tax purposes of the corresponding share immediately preceding the stock split. In addition, the holding period for the additional shares issued pursuant to the stock split would be deemed to be the same as the holding period for the original shares of common stock. Shareowners who are subject to the tax laws of other jurisdictions are urged to consult their tax advisors regarding any tax consequences of the stock split under such laws.

    Although this tax information is provided for your assistance, we are not providing personal tax advice. You should consult your personal tax advisor regarding the tax consequences of any transaction you undertake with these shares.
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  13. What should I do with my existing stock certificate(s) of The Coca-Cola Company?

    Your existing common stock certificates are still valid. The stock certificates you personally hold continue to represent the same number of shares as shown on their face and should be kept in a safe place such as a safety deposit box, as they are valuable documents. However, today most shares are kept in paperless fashion and shareowners have the option to conveniently convert all valid certificates to Direct Registration.
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  14. Will I receive a new stock certificate for my additional shares?

    As a convenience to shareowners, all additional shares will be issued in book-entry form, either through the Direct Registration System (DRS) or as a credit to an existing stock account.
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  15. How will additional shares from the split be distributed to shareowners?
    • For shareowners who participate in the Computershare Investment Plan and/or reinvest their dividends, all additional shares will be credited to their existing account.
    • For shareowners holding stock certificates or Direct Registration shares, additional shares will be issued in book-entry form through the Direct Registration form of ownership.
    • Account statements identifying shareowners' post-split balances will be distributed on or about the distribution date, which is August 10, 2012.
    • If your shares are held in your brokerage account, the additional shares will automatically be deposited to your brokerage account.

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  16. What is Direct Registration?

    The Direct Registration form of ownership allows registered shareowners to maintain their shares in book-entry form without the need of a physical certificate. The shareowner retains full ownership of the shares without the responsibility of holding the actual certificate.
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  17. Why did the Company choose to distribute the shares through DRS?

    There are advantages to having your shares in DRS. The primary benefits are that it:

    • saves you the burden of storing your certificate(s) in a safe place, i.e. safe deposit box or vault;
    • eliminates the risk of potential loss thus avoiding the significant costs involved in replacing any lost, stolen, or destroyed certificates;
    • eliminates the risk of fraudulent transfer of certificates;
    • saves the costs associated with the issuance and delivery of physical stock certificates;
    • makes your stock transactions faster and easier;
    • saves you the inconvenience of delivering stock certificate(s) to your broker for sale or safekeeping; and
    • allows for shares to be moved electronically to your brokerage account.

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  18. Are there any fees associated with DRS?

    There are no fees to the shareowner for holdings shares in DRS. This is a free service which eliminates the worry and responsibility of keeping track of stock certificates, as well as the time and expense of replacement if certificates are lost or misplaced.
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  19. How do I convert my stock certificates to DRS?

    If you would like to take advantage of the convenience of having all shares held in DRS/book-entry form, you can mail your certificates to:

    The Coca-Cola Company
    c/o Computershare
    P. O. Box 43078
    Providence, RI 02940-3070

    If sending certificates by overnight mail:
    250 Royall Street
    Canton, MA 02021

    It is recommended that stock certificates be mailed certified or registered mail and insured for 3 percent of the current market value. This is the cost to replace the certificates if they are lost. Do not sign your stock certificates. Include written instructions indicating you would like to deposit your stock certificate(s) into DRS/book entry form. All shareholders shown on the account must sign the written request. The certificate shares will be added to your account and an account statement will be mailed to your address of record.
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  20. If I prefer to hold my shares in certificate form, how do I request a certificate?

    We believe Direct Registration is the safest and most convenient way to hold your shares. However, if you prefer to receive a certificate for your stock split shares, you may request itby completing the Transaction Request Form at the bottom of your Direct Registration statement and returning it to the address on the form. You may also send a letter to Computershare, the Company's registrar and transfer agent at the address listed above. Please allow seven to ten business days to receive your stock certificate once your request has been processed.
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  21. Who do I contact if I have additional questions about my shares?

    Computershare can assist you with any questions you may have about your stock ownership.

    You may reach them at the following telephone numbers:

    U.S. Toll-free (888) COKESHR (265-3747) or (781) 575-2725

    For hearing impaired: (800) 490-1493

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Aluminum Can Safety

  1. Introduction to Aluminum Can Safety

    The Coca-Cola Company is very aware of the highly publicized concerns and viewpoints that have been expressed about Bisphenol A (BPA) in recent years. In fact, we have had many discussions with advocacy groups, consumers, scientists, government regulators, elected officials, suppliers and others about Coca-Cola and other aluminum cans lined with BPA.

    Our scientists, and the independent scientists with whom we have consulted, have thoroughly reviewed the data and have assured us that our beverage cans pose no public health risk. In addition, government regulators around the world have reviewed the science independently and have repeatedly stated that current levels of exposure to BPA through beverage packaging pose no health risk to the general population, including children.

    Our top priority is to ensure the safety and quality of our products and packaging through rigorous standards that meet or exceed government requirements. If we had any concerns about the safety of our packaging, we would not use it.

    In all of our discussions with stakeholders we have been very transparent and fully disclosed non-proprietary information to assure them that our products are safe. At the same time, we also are prepared to protect our business in any eventuality. All of the information we can share at this time is available here as well as through our assessment document. We encourage our consumers, shareowners, and other stakeholders to review this information as we want them to be as confident in the safety of our products as we are. We will update this information if and when there are any significant developments.

  2. Why do you maintain that the levels of BPA found in aluminum Coke cans are safe?

    The clear scientific consensus is that there is no risk to the public from the miniscule amounts of BPA found in Coca-Cola or other beverage cans.

    That consensus is accurately reflected in the opinions expressed by those regulatory agencies whose missions and responsibilities are to protect the public's health.

    Regulatory agencies in Australia, Canada, the European Union, Japan, New Zealand and the United States all have conducted extensive reviews and determined that current levels of exposure to BPA through food and beverage packaging do not pose a health risk to the general population. We believe it is reasonable and appropriate to take the lead from these agencies that regulate our business.

    In 2010 and 2011, in response to the highly publicized controversy, some scientific and regulatory groups decided to undertake their own reviews of the existing literature.

    • The German Society of Toxicology reviewed the complete body of research – some 5,000 studies – and concluded that BPA exposure represents no noteworthy risk to the health of the human population.
    • The Japanese National Institute for Advanced Industrial Science and Technology; the World Health Organization/Food and Agriculture Organization (WHO/FAO); and the European Food Safety Authority (EFSA) also reviewed existing research in 2010 and came to the same conclusion. Learn more about the Japan,WHO/FAO and EFSA reviews.
    • EFSA issued a statement in December 2011 reaffirming its position after reviewing a report by the French Agency for Food, Environmental and Occupational Health and Safety (ANSES) on BPA. EFSA noted that its risk assessment (which includes a hazard assessment) was based on the question at hand — the safety of BPA from foods – whereas ANSES conducted a hazard assessment only, which included non-dietary exposure to BPA . Read the full EFSA opinion.

    In addition, three new studies (described below), including one lauded by a leading endocrinologist as being "majestically scientific and cautious," support the prevailing evidence that BPA is safe for humans.

  3. Can you share details of the new studies that support the consensus that BPA is safe for humans?

    Yes. In 2011, the results of three newly published studies reinforced support for the consensus that current levels of exposure to BPA through food and beverage packaging do not pose a health risk to the general population.

    We will continue to monitor and assess the research, regulatory environment, consumer and shareowner interest, and business impacts associated with BPA. In addition, we are closely monitoring public policy discussions and developments and are working with various stakeholders and industry organizations to communicate about the scientific consensus on the safety of BPA.

  4. Why is BPA in Coke can liners?

    BPA is a chemical used worldwide in making thousands of materials, including some plastics, coatings, and adhesives. Virtually all metal cans used for food and beverage products are lined on the inside with a coating that uses BPA as a starting material. This coating guards against contamination and extends the shelf life of foods and beverages.

    BPA is also used in the manufacture of shatter-resistant bottles, medical devices (including dental sealants), sports safety equipment and compact disc covers. It has been used for more than 50 years.

    We are aware that a limited number of metal can producers are using an older generation of can lining material as an alternative for some specialty products. Such alternatives do not work for the mass production of aluminum beverage cans, and they do not work for all types of food or beverages.

  5. Is BPA found in your PET plastic bottles?

    No. Our bottled water and plastic soft drink containers are made from polyethylene terephthalate (PET) plastic, which does not contain BPA.

  6. Are you looking for alternatives to can liners with BPA for Coca-Cola or other beverage cans?

    We continuously look for alternatives to improve our packaging, while maintaining its safety and quality. That's a good business practice that benefits our consumers, our shareowners and our Company. We are balancing the need to address some public perceptions of BPA with the need to be thoughtful, careful stewards of the safety, quality and performance of our products and packaging.

    To that end, our chemists, toxicologists and packaging experts are working closely with a network of packaging suppliers – which includes companies that make aluminum beverage cans, companies that make liners for aluminum beverage cans and companies that adhere the linings to the cans – that are all seeking alternatives to can liners containing BPA. We also are working with leading-edge technology companies and research organizations to develop innovations in can linings.

    All packaging components that come into contact with food or beverages must undergo safety assessments and stringent testing to be permitted for use by the U.S. FDA or other applicable regulatory authorities.

    Any new material, assuming it has all necessary regulatory approvals, also would have to meet our requirements for safety, quality, taste and performance. We would not replace a packaging material we are confident is safe with one that is not proven or effective.

  7. Why hasn't Coca-Cola shared more details about your efforts to find a replacement for liners containing BPA?

    The Coca-Cola Company does not make aluminum cans or epoxy liners – but we are working with a number of packaging suppliers, leading-edge technology companies and research organizations that are developing possible alternatives. Any new packaging would have to meet both regulatory standards for safety and our requirements for safety, quality, taste and performance, so it is important that our chemists, toxicologists and packaging experts work closely with these parties.

    While we have been asked numerous times to share more information about these efforts, information about status, timelines, materials and processes being evaluated is proprietary to our suppliers' businesses and to their suppliers, and we are not in a position to divulge it.

    While we believe our role in this process is important, the metal packaging industry is highly standardized and we are just one company involved in this process.

  8. If you are convinced liners containing BPA are safe for Coke and other beverage cans, why are you working with your suppliers to look for alternatives?

    We are confident that all of our packaging is safe. We also recognize that some of our consumers and shareowners have expressed concerns and initiated campaigns to legislate alternatives to can linings containing BPA. While we do not believe such action would be based on sound science, our continuous improvement efforts in this area will help ensure we are prepared for any eventuality so that we can protect our business and our consumers' and shareowners' interests.

  9. I've read reports that your shareowners have submitted proposals asking you to eliminate BPA from your cans and you have refused to do so. Is that true?

    No. The requests from a few of our shareowners, submitted as Shareowner Proposals at our 2010 and 2011 Annual Meetings, were to create a report on our efforts at Coca-Cola to find an alternative to can liners with BPA. Our position relative to the production of such a report has been publicly available in our Proxy Statements, which can be accessed on our website.

    It is also important to note that about 75 percent of the votes cast by our shareowners for the 2011 Annual Meeting were against the proposal for a report.

  10. Why don't you do the report that certain shareowners requested?

    All non-proprietary information that could be included is already available here on the Company's website. Information on the materials, status, testing, and timelines would be proprietary to our suppliers' businesses and to their suppliers.

    We therefore believe we have substantially implemented the proposal that these shareowners submitted.

    Click to see the full comments on these shareowner proposals in our 2010 and 2011 Proxy statements.

  11. What will you do if regulators decide to ban BPA in aluminum cans?

    We respect the regulators and will abide by any decisions that they make. We trust that any actions will be based on sound science.

  12. Where can I get more information?

    More information on BPA can be found on the following organizations' websites.

    American Beverage Association

    American Chemistry Council

    American Council on Science and Health

    European Food Safety Authority

    Grocery Manufacturers Association

    North American Metal Packaging Alliance

    U.S. Food and Drug Administration