Coca-Cola's New Ads: Making Our Mark or Missing the Mark?

By  Jay Moye Jan 15, 2013
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Coca-Cola Tackles Obesity in New Ads
Anti-Obesity Ads: Do They Hit or Miss the Mark?
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Earlier this week, Coca-Cola launched a global campaign to help society beat one of the most serious, complex issues of our time: obesity. A series of new ads highlights the importance of making informed decisions and balancing “calories in” with “calories out.”