FIFA World Cup Trophy Tour™ by Coca-Cola kicked off with an official launch
ceremony at the iconic Christ the Redeemer statue in Rio de Janeiro, Brazil, in
the presence of Michel Davidovich, General Manager of the 2014 FIFA World Cup™, Coca-Cola Brazil, Thierry Weil, FIFA Marketing Director, and five
World Cup™ Champions from each of Brazil’s five wins, Zagallo (1958), Amarildo
(1962), Rivellino (1970), Bebeto (1994) and Marcos (2002).