The world’s fastest-growing trivia game app is scoring massive points
with FIFA World Cup fans. On June 12, QuizUp and
An 'App Takeover'
Our idea was an “app takeover,” says Matt Wolf, Coke's global head of gaming. Instead of creating an original game from the ground up, Coke decided to take a different approach that led to the innovative partnership.
“QuizUp’s platform is a great complement for our communications around this campaign in terms of celebrating fandom and football,” explains Wolf.
The goal was to create and identify a successful game that could be an
authentic landing pad for content associated with the
And with more than 20 million registered users, the No. 1 trivia app has a global reach that is certainly worth "taking over."
It’s a partnership with
That’s where the real story lies says Wolf. “It’s about the success story”.
For both companies, when it comes to gauging success—so far, so good. Since the partnership’s launch earlier this month, the app has generated massive play in the 2014 FIFA World Cup category, with numbers soaring into the millions. Fans compete against their components by rapidly answering questions in topics ranging from the history of an individual competing team to questions about football legends. But for the fans who don’t consider themselves football fanatics, there’s a topic of surprise and delight for them too—“Off the Pitch”.
'Off the Pitch'
"Off the Pitch" celebrates the power, beauty and strong legacy of football. The trivia topic allows players to explore and experience the tournament off the field, from culture to food to fandom.
Like several other trivia topics, these questions are very visual. A
picture pops up revealing a clue before the question appears, adding a little
adrenaline rush to the mix. It's all a part of
So whether you're a diehard football fan or just love the FIFA World Cup excitement, make sure to get in on all the trivia fun before it ends. Download QuizUp on your Android or iOS device and get gaming.
Watch the Films from ‘The World’s Cup’ Campaign
More On Journey
Coca-ColaRacing Family Drivers Vie for NASCAR Sprint Cup Series Championship
- My Top 10 Takeaways From the 2014 Web Summit
- Honest Tea and Simply Orange Brined Turkey
- Brand Love at First Tweet: Fan’s Kitchen Inspires Coke’s 2006 Twitter Debut
- 5 Tips for Achieving Professional Sports Shots at Your Kid's Game