The Coca-Cola Company

Teaching the world to sing: The legacy, laughs, and everyday pleasures of Coca-Cola.

New Coke advertising

The Real Story of New Coke

Do you remember "new Coke®"? In 1985, The Coca-Cola Company announced a new taste for Coca-Cola®, setting off a swarm of protests as people asked us to bring back their Coca-Cola. On July 11, we answered. The original Coca-Cola -- now called Coca-Cola classic® -- returned to store shelves. Learn more about the decision and the reactions people had to losing what was much more than just a drink.

Coca-Cola Fun Facts

  • In 1886, the first year Coca-Cola was sold, sales averaged a modest 9 drinks per day.
  • If all the Coca-Cola ever produced were in 8-ounce contour bottles laid end-to-end, they would reach to the moon and back 1,677 times.