And the best
supporting actor award goes to…
The beloved beverage has held a recurring role in movies through the years, from silent films and foreign flicks, to cult classics, critical favorites and big-budget blockbusters. Coke’s cinematic cameos date back to the early 1900s, continuing through Hollywood’s golden era and beyond.
“From being on the billboard in Times Square in King Kong, to Warren Beatty enjoying the refreshing beverage in Bonnie and Clyde, the influence cannot be denied,” director Ridley Scott wrote in the forward to a new photography book chronicling Coke’s indelible mark on the movie world.
Since Coke has always been a symbol of Americana and a constant fixture in pop culture, the brand has naturally found its way into scripts and onto sets -- not as a scene stealer, per se, but as a subtle part of the narrative.
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1960s, the company set up an office in Los Angeles to ensure the authenticity
Edelman notes that movies shot on location after World War II provide a historical document of what a particular city -- and, in many cases, a particular brand -- looked like at the time. One of his favorite films, Body and Soul (1947), features a candy store in New York's Lower East Side in the '20s or '30s. "You see images of Coke signs in the windows and inside the store," he said, "so you get a sense of what Coke looked like back then. The production designer thought to put Coke signs in the scene to add a sense of realism."
Some of the brand’s movie roles have been particularly iconic -- including the Coke bottle that falls from the sky in The Gods Must Be Crazy (1980), E.T. (1982) opening can of Coke, Superman (1978) crashing through a billboard, and a vending machine’s appearance in Dr. Strangelove (1964). Others have existed outside the motion picture mainstream.
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Coke’s filmography also includes more than a few foreign films, a testament to the beverage’s international appeal.
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