I read the announcement from CNBC naming Georgia the best state for business.
Having grown up in Georgia and knowing the leadership Coca-Cola and its leaders
have demonstrated during our 128 years in the state, I was not surprised.
Since John Pemberton first served Coca-Cola at Jacobs’ Pharmacy on
May 8, 1886, Coca-Cola has played an active role in the state’s thriving
business community. The increasing popularity of the drink, which went from an
average of nine servings a day sold in 1886 to being served in every state of
the union by 1900, provided business growth to the company and our retail customers.
Coca-Cola was a prolific advertiser even in its early days, and from the first
painted wall sign in Cartersville, Ga., we created demand in the advertising
industry. When the first bottling contract was signed with The Coca-Cola
Company in 1899, franchise bottlers began springing up across the state,
creating a positive business environment as those bottlers purchased local
supplies and became respected business leaders in their communities.
While all of these economic impacts have played a role in the state’s
business growth, I think one of the leading contributions of The Coca-Cola
Company has been demonstrated by our leaders in fostering a positive
environment to live and work. I will
recount just a few noteworthy examples.
In 1914, Asa Candler, president of The
Coca-Cola Company, donated more than $1 million and 75 acres of land to bring
Emory University to Atlanta, Ga. By the time of his death, Candler had
donated more than $8 million to the university. His philanthropy was not
limited to academics. When World War I damaged the cotton industry, Candler
pledged his fortune to stabilize prices and even offered to buy one entire year’s
crop. Candler later agreed to underwrite a $3 million bond issue for the State
When leadership of the company passed to Robert Woodruff, the
spirit of philanthropy remained strong. Known as “Mr. Anonymous” because he
always declined to be identified as the source of the donations, Woodruff gave millions of dollars to local institutions to support the arts,
education, healthcare and a greater quality of life in Georgia. Woodruff
established the Winship Cancer Institute in 1937 to honor his mother who died
from cancer that year. When tragedy struck and the plane carrying many of
Atlanta’s arts leaders crashed in Paris, France, Woodruff stepped forward to
donate the money for what later became the Woodruff Arts Center. In 1979,
he donated $105 million to Emory University, at the time one of
the largest single gifts to an academic institution. He even donated the land
for the Centers for Disease Control (CDC) when it was set up in Atlanta.
Woodruff’s steps, Coke Chairman and CEO Roberto Goizueta established
The Coca-Cola Foundation in 1984 to be the company’s primary philanthropic arm.
Over the past three decades, the Foundation has grown from a local foundation
into a global philanthropic organization, awarding $98 million in 2013 to impact
approximately 134 million people in 122 countries.
Even with this global reach, we continue to keep our focus on supporting
our hometown. Since the Foundation’s beginning in 1984, $168 million has been awarded to
support Atlanta hometown programs and initiatives. One of the main priorities
of The Coca-Cola Foundation has been education – not only here at home, but around
the world. Since 1984, the Foundation has invested more than $260 million in
education initiatives in the Atlanta area and across the globe.
These are just a
few past examples where The Coca-Cola Company and its leaders have supported
the local community. More recently, Coke donated the land at Pemberton Place in
downtown Atlanta, which hosts the Georgia Aquarium and the newly opened Center
for Civil and Human Rights. The site is also home to our own World of Coca-Cola,
where in 2013 we celebrated our 127th birthday by announcing four global commitments to address the complex societal issue
commitments are global, Coca-Cola took action once again at home to support our
local community’s health. Our Chairman and CEO Muhtar Kent announced a $1 million grant to the Community Foundation
of Greater Atlanta. This grant will support the City of Atlanta’s Centers of
Hope program and help it expand from two locations to all 10 City
of Atlanta recreation centers. These centers will provide fitness, health and
wellness and nutrition activities to more people in more places.
It is quite fitting that Muhtar presented these commitments
to support healthier, happier and more active communities during an event at
the World of Coca-Cola – not far from where the first
Coca-Cola was served on the same date in 1886. He was joined by Georgia
Governor Nathan Deal and Atlanta Mayor Kasim Reed, two of Georgia’s leaders who
work together to make our state and hometown great places to live and work.
We are fortunate that Coca-Cola’s leaders, from the very
beginning, infused the company’s culture with a desire to use our business to
improve the well-being of the communities we serve, especially our hometown of
Atlanta. Because of this, Coke’s focus has always been to create stronger communities,
and in doing so, has made Atlanta and Georgia a great place to do business.
Ted Ryan is director of Heritage Communications at The Coca-Cola Company.