What is it worth? We
get that question all the time. People
around the world love to collect items related to
There is one time a year that I do participate in a forum
where we try to guess the value of a collectible: during the annual meeting of The
Never heard of The
During the meeting, speakers give presentations on topics ranging from individual
types of items (one year featured a presentation on the hundreds of
One of the biggest, and most fascinating, events at the meeting is the
Friday auction. More than 400
With the “What’s it Worth” panel, the Club selects five
items that will be sold. The panelist try to guess what the item will sell
for the next day at the auction. I am
horrible at guessing what the values will be!
While one may know that a
And 2014 was no different. The five items were all unique and ranged from a Beatles poster, to an Italian card set with an unusual box, to a “Nellie Fox” promotional baseball bat. The Beatles piece was the most interesting item. Most of the panelists guessed it would sell for between $150 to $250. I was one of the high guessers at $800. The item sold for $2,400! That's why it is so difficult to determine how much an item is worth, and one of the reasons we don’t give appraisals.
The only one I guessed correctly was the Nellie Fox baseball bat, which went for $550. I was happy to acquire it for our Archives. It will make a great addition and will look fantastic on display at the World of Coke.
If you are a collector, I urge you to consider joining the The
During the auction, I took photographs of some of the items and posted them to our Coke Archives Facebook page, inviting the readers to guess how much the item would sell for. You can look at the album below to see how you might have done. Keep in mind that these prices reflect the value of that item on that day with that audience.
Ted Ryan is director of heritage communications at The