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Coca-Cola for Two: Sharing Can Doubles the Happiness

By:  Journey Staff Jun 4, 2013
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Coca-Cola Sharing Can

For years, Coca-Cola has encouraged people to share happiness and has even provided surprising ways to share a Coke.

But, until recently, one thing couldn’t be shared: an actual can of Coca-Cola.

“So we asked ourselves, ‘what if they could?’” explains Eugene Cheong, chief creative officer, Ogilvy & Mather Asia Pacific.

With that same sentiment, Ogilvy & Mather Singapore and Ogilvy & Mather France pooled resources and thinking to take the Coca-Cola can and design it to be twisted, turned and shared.

“Half for you and half for someone you love,” explains Leonardo O'Grady, director of integrated marketing communications, Coca-Cola ASEAN. “The Coca-Cola sharing can is at the heart of the brand's optimistic and social spirit and heritage over the past 127 years… and delivers yet another unexpected moment of connection and happiness."

Happiness struck in Singapore in March. Watch the short film below -- which has emerged as a global viral sensation -- and be sure to share with your friends:

O'Grady says the film has struck a universal chord based on both the novelty of the innovation and the genuine reactions the can provoked among unsuspecting consumers during the shoot.


"Its simplicity and authenticity captures real moments of surprise and joy," he adds. "And what's amazing is the way it bridged connections and created emotional bonds between people sharing the can. Viewers are responding to the humanity in that and empathizing with those experiences. On top of that, when you see a Coke can broken and shared like bread, it is both personal and part of something incredibly real and true to the brand."