Coke and the Grey Dhaka agency recently installed “Happiness Machine” arcade-style games in six youth hotspots throughout Dhaka, a city of 15 million people. Instead of taking coins, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game.
Over a period of six days, the activation collected thousands of bottles, which will be converted into pellets for reuse in other products. The program will continue in the coming months to increase awareness.
More On Journey
Coca-Cola, Adelante Talk Women’s Empowerment
- Ericsson Joins EKOCENTER Project with Rwanda Pilot
- Bottling Up Diversity: How Coke is Bringing More Gender Balance to its Operations
- 'Speaking Millennial': Coke Puerto Rico Connects with Younger Generation Through Emojis
- 7 Questions With: Wonolo Co-Founders AJ Brustein and Yong Kim