Coke and the Grey Dhaka agency recently installed “Happiness Machine” arcade-style games in six youth hotspots throughout Dhaka, a city of 15 million people. Instead of taking coins, the machines accept empty plastic bottles through a customized slot and reward the user with a Coke-themed video game.
Over a period of six days, the activation collected thousands of bottles, which will be converted into pellets for reuse in other products. The program will continue in the coming months to increase awareness.
More on Journey
- Francispo Crespo Discusses the Discipline of Growth
- James Quincey Discusses Beverages for Life
- Coca-Cola Open-Sources Visual Assets to Global Creative Community for Unique Design Challenge
Big Brands on the Big Screen:
Coca-ColaShowcases Total Beverage Company Portfolio on 3D Billboard in Times Square
- Jim Dinkins Discusses Continuing the Growth Momentum in North America