Coca-Cola is putting a fun, fresh twist on “Opening
Happiness” through a social music project called the Coca-Cola Remix Bottle.
Young Japanese DJ-inventor Jun Fujiwara Fujiwara embedded a
sound-recording device inside a Coca-Cola bottle, hit the streets of Tokyo. The
bottle captured everyday sounds when opened, which could be immediately played back
by closing and reopening the bottle. The aural snippets were later overlaid
with the familiar “psssttt” sound created by opening a Coke bottle and remixed
into shareable music tracks.
“There is no mistaking the sound you hear when you open a
bottle of Coca-Cola,” said Leonardo O’Grady, ASEAN IMC director, Coca-Cola.
“With the Coca-Cola Remix Bottle, we have given the classic opening ritual a
new twist. By remixing everyday sounds, we have reinvented the sound of
happiness whether it’s from a busy street, children playing or people involved