Drawing on lessons learned throughout his life and 30-year
“Like you, I was given the great gift of meeting and
befriending wonderful people from distant lands and all walks of life,” the Coke chairman and CEO told
the students representing eight countries, who recently completed the
Kent offered four key pieces of advice with the young social entrepreneurs:
1. Never eat alone. Maintain and build your relationships, and always be open to meeting new people and learning from them. Personal connections are invaluable.
2. Building a business—your own or someone else’s—is not about success. It’s about repeating success, again and again.
3. Develop an abiding respect for cash. Keep some on you at all times. Touch it, feel it and know it’s real. Never let money become an abstraction.
4. Learn something new every day. You’re either growing… or you’re losing ground. There’s no standing still.
“Remember also that this is your start-up phase – your chance to be a great agent for positive change,” Kent concluded. “Chances are, you won’t start out perfectly, but don’t see your missteps as mistakes. Instead, they’re opportunities for learning new perspectives."
More On Journey
- Making Tomorrow Better: Coke Inspires Young Entrepreneurs from the Middle East and North Africa
Coca-ColaScholarship: Four Weeks I'll Never Forget
Startup Refreshed: Why
Coca-Colais Joining the Entrepreneurial Revolution
- Malehlonoholo Moleko: The Making of an Entrepreneur
- An Entrepreneur's 5 Tips for Starting Your Own Business
Jason Pate: From
Coca-ColaScholar to Indian Restaurant Entrepreneur
- Coke's Muhtar Kent on the New Rules for Business
- No One Has a Monopoly on Young People: Exploring the Millennial Mindset
- A Powerful Force: Why Millennials are the Next Wave of Dominant Global Consumers
- Hire Power: Why Social Media is Changing the Way People Search for Jobs