For the second consecutive year, Japan's Ministry of Economy, Trade and Industry has presented energy-saving Coca-Cola vending machines with the Energy Conservation Grand Prize. This year's top prize applauded the development and deployment of “Peak Shift" vending machines, which save energy by shifting power used
to cool beverages from day (when energy demand is highest) to night. This makes it possible for the machines to
offer cold products 24 hours a day without using any power,
cutting daytime power consumption by up to 95%.
Exceeding the original goal of 25,000 units, 28,000 Peak
Shift machines were installed across Japan in 2013.
“Our thinking behind the innovative peak shift vending
machines was the desire to contribute to the energy situation in Japan
following the Great East Japan Earthquake," said Tim Brett, representative director and president, Coca-Cola Japan. "We couldn’t have won this without
the cooperation of suppliers, customers and consumers, all of whom supported
our ideas. We will steadily continue to deploy more peak shift vending machines
and gain understanding from as many people as possible. We are also constantly making
greater efforts towards further innovation.”
Coca-Cola Japan will deploy more of the units in 2014. Across Japan, greater emphasis is being placed on energy
conservation during peak hours due to the revised Act on the Rational
Use of Energy. Read more about the vending innovation here and here.