Ever wonder what it's like to be an entrepreneur?
We asked ourselves: What if we could create the opportunity for people to experientially learn what it's like to work like an entrepreneur? We decided to conduct an experiment that has proven to be successful in communities... and what are corporations if not communities with a few more walls around them? As part of our global partnership with Up Global, we hosted an internal Startup Weekend.
What's a Startup Weekend? It's a 54-hour event to experience what it's like to create and launch a startup idea. The mission of Startup Weekend is to inspire and educate entrepreneurs to act, meet new collaborators and build viable business solutions.
For three days in June, 100
The results are impressive: 46 ideas were pitched, and 14 teams were formed to develop and launch ideas. More importantly, the experience of creating something new in just three days helped participants realize how much is possible in such a short amount of time with limited resources. Also powerful was the opportunity for people to work on something outside the scope of their day job with like-minded
Many of the teams are continuing to work on their ideas. But, more importantly, they have developed skills and new relationships they will take back to their day jobs. We also feel there is a new connection between
Looking for a way to engage with our Up Global Partnership?
Attend a Startup Weekend in your city, or volunteer to provide beverages at a local Startup Weekend to engage with your own entrepreneurial community. Are you a
Our next focus will be support of 10 Startup Weekend Maker Editions around the world. Why a focus on Makers? Because we see tremendous opportunity in the merging of the physical and the digital worlds. Democratization of tools in both of these realms will make it easier than ever for people to dream and create solutions to some of the world's biggest challenges, and we want to help inspire and educate potential entrepreneurs to give it a try. We're excited to be a part of the next era of startups thinking beyond the app!
More On Journey
- Startup Refreshed: Why Coke is Joining the Entrepreneurial Revolution
10 Questions With
Coca-Cola's Innovation Guru
- 'You Either Innovate or You Become Irrelevant'
- How Coke's Venturing & Emerging Brands Team Stays a Step Ahead of Tomorrow's Thirsts
- Muhtar Kent's 5 Keys to Innovation
- Breaking Through: Guy Wollaert on Coke's Formula for Disruptive Innovation
Entrepreneurship for Rural Women, Brought to You by
- Trash Turned Treasure: Artistic Inspiration From an Unlikely Source