Greene waves to an inviting crowd at The Coca-Cola Company in Atlanta, Ga.
'Hey Kid, Catch!'
Penny Hawkey, the ad copywriter behind the iconic Coca-Cola commercial starring 'Mean' Joe Greene, talks about her experience working with the NFL great in 1979.
'The Best Decision I Ever Made On My Own'
Greene, sharing a laugh here with writer Gary Pomerantz, was reluctant to appear in the ad at first. But he quickly
realized it was an opportunity he couldn’t turn down.
Dedicated fans wore their #75 Joe Greene jerseys.
Winning the Audience
Greene says the 1979 Coca-Cola commercial made people view him differently. 'Suddenly I was approachable,' he said.
On the Set
Greene and Hawkey chat during a break while filming in upstate New York.
Who Does the Football Idol, Idol?
During a Q&A session, this Coca-Cola employee and longtime fan asked Greene to name his current favorite football player. His answer: Pittsburgh Steeler Troy Polamalu, who starred in a Coke Zero remake of the 'Mean Joe' ad in 2009.
mean joe green coca-cola autograph
'Mean' Joe Greene signs autographs for fans at The Coca-Cola Company.
An Award Worth Waiting For
It took Greene 30 years to pick up his coveted Clio award for Best Commercial. Why? Because the awards ceremony is held in the fall, right in the middle of football season.
The Steel Curtain
Greene was a part of the 1970s Steelers Dynasty highlighted in the new book, Their Life's Work, by Gary Pomerantz.
That's a Wrap!
Coca-Cola writer Jay Moye sits down for an interview with Greene to hear how the infamous Coca-Cola commercial changed his life forever.