If New Coke Launched in the Social Media Era, How Long Would it Take to Bring Back Coke Classic?

By  Jamal Booker Apr 23, 2013
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How Long Would it Take to Bring Back Coke Classic in the Social Media Era?
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Coca-Cola Journey reimagined the launch of New Coke in the digital era with a story on its anniversary some 28 years later. In 1985, it took 79 days to bring back Coca-Cola in the original formula, labeled as “Coca-Cola Classic.”

Given the amplified voice of the consumer in the era of social media, how long do you think it would take to return the original formula to the market if New Coke had been introduced today? Less than two weeks? More than two weeks? Let us know what you think!