Our Commitment and Progress
Goal: Enable the economic empowerment of 5 million women entrepreneurs across our global value chain by 2020.
Progress: On track. Between 2010 and Dec. 31, 2015, the 5by20TM initiative helped enable more than 1.2 million female entrepreneurs across the Coca-Cola global value chain.
In 2015 alone, more than 372,000 women participated in 5by20 programs, a cumulative increase of 43 percent over the prior year. This growth can be primarily attributed to replicating and scaling the programs in Coca-Cola’s Africa and Asia Pacific regions. To date, programs have been implemented in a total of 60 countries around the world. In 2015, we launched 5by20 programs in eight new countries: Argentina, Bangladesh, Bhutan, Canada, France, Greece, Somalia and Vietnam.
We continue to expand our best-in-class working models to drive scale and impact in the 5by20 initiative.
South Africa Market Results
In 2015, we reported research data to indicate our approach is working. An impact study of 101 participating women in Gauteng and North West provinces near Johannesburg, South Africa found that, on average, 5by20 female entrepreneurs saw a 44 percent increase in business sales and data indicates a 23 percent increase in personal income between July 2014 and July 2015, which they were able to use on basic family expenses and to put into savings accounts.
5by20 Artisan Entrepreneur Retail Program
We always look for ways to leverage our global reach and help female entrepreneurs reach new markets. For many producers of handmade products around the world, the biggest challenge is simply getting their products to the markets where consumers can purchase them. In order to address this challenge, we launched our 5by20 Artisan Entrepreneur Retail Program in June 2015. Items made from repurposed beverage packaging—such as handbags, jewelry and holiday ornaments—are available for purchase globally online and in Coca-Cola stores in Atlanta and Las Vegas. Proceeds from those sales directly benefit 5by20 female artisans and their communities.
Validating Our Numbers
Since 2012, we have worked with third parties to independently validate the 5by20 program yearly results in a representative sample of countries to provide limited assurance on the reliability of the results, and give recommendations on the reporting and measuring of our progress.
This year, Ernst & Young LLP performed review-level assurance for the calendar year ending December 31, 2015 on sustainability indicators including the number of women enabled by the 5by20 initiative. The Company indicator, criteria and Ernst & Young LLP’s Review Report can be found here.